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The Growing Trend of Sponsorship’s in Business



Wherever you look, you’ll be met with some sort of sponsorship — especially this year. Brand logos, endorsed celebrities and promotional products are all over our screens and their influence appears to be growing. By the end of 2018, it’s expected that global sponsorship spend will hit $65.8 billion USD — that’s a lot of money to be made for brands that know how to capitalize on sponsorship deals.

We take a look at how sponsorship’s are performing across brands and which sector is performing the best.

The benefits of sponsorship’s

By definition, sponsorship’s are when an unconnected person or a brand supports an activity, product or even an event. Businesses sponsor influential and famous people to promote their products or services, as they can raise brand awareness, deliver positive PR and help the public create a greater bond with a brand to boost sales and customer loyalty. Thanks to social media and the power of influencer marketing, having a famous face pushing your brand is a highly effective way to drive revenue and introduce a brand to an entirely new demographic.

Believe it or not, both businesses and customers alike don’t perceive sponsorship’s to be just money-making methods. A report into sponsorships carried out by Consumer Insights found that sponsorship deals are attractive to younger demographics, with 79% of the entire UK audience believing them to be a part of the TV experience. Positively from a business viewpoint, almost 70% of viewers want to see more sponsorship’s used for promotional purposes and 91% think that this type of advertising makes the brand seem ‘more premium’.

Are sponsorship’s any good and can they benefit from a business perspective?

Sponsorship deals across food and drinks

Using a famous face is usually a great way to increase brand awareness, especially in the food and drink sector. Take a recent Domino’s sponsorship deal with soap, Hollyoaks, which achieved a 35% ROI boost for the pizza company, while Red Bull got 40 million views on just one video of skydiver, Felix Baumgartner’s 128km freefall from the edge of space.

As baking shows continue to rise, brands across the food industry are benefiting greatly from endorsements. Amazon made headlines in March this year when it agreed to be the headline sponsor of The Great British Bake Off with a £5 million arrangement — its biggest TV deal in the UK so far.

But, sponsorship’s associated with professional sporting starts can sometimes be slightly controversial. Due to the severity of nutrition-related medical issues — like obesity, diabetes and heart disease — any sporting body or personality that accepts a sponsorship deal with a food or drink brand may face criticism if the product is deemed unhealthy.

Although contrasting the opinion of health professionals, more than three quarters of sport sponsorship’s in fact promote junk food. Considering that McDonald’s paid around £75 million to extend its Olympic sponsorship until 2020 and Coca-Cola’s arrangement with the event is valued at about £33.7 million for each four-year cycle, it appears that the joining of forces between food and drink brands and the sporting industry is an antagonistic but lucrative area.

Sponsorship deals for cars

Did you know that there are 31.3 million registered cars here in the UK? This probably explains why the automotive sector invest a lot in the advertising technique and have done for years. In clothing, Mercedes-Benz was the official car sponsor of the latest London Fashion Week, while in sport, Toyota became the world’s first ‘mobility partner’ of the Olympic and Paralympic Games this summer. In entertainment, Citroën just signed a two-year deal with Channel 4 to endorse the TV show, First Dates, and in the non-profit sector, Renault sponsors a range of charities — including Barnardo’s, Young Enterprise, and most recently, The Felix Project.

Automotive brands are extremely good at altering the consumers opinion through strategic sponsorship movies. Previously, South Korean car brand, Hyundai, wanted to change its image to better compete with brands like Toyota. To achieve this, the brand opted to sponsor more prestigious and worthy products and events — like art venue, Tate Modern, and this year’s Outfest Los Angeles LGBTQ Film Festival. The results? US sales in May 2018 of Hyundai SUVs rose 41% (YoY), while combined Kia and Hyundai sales rose 3.5% in August. Similarly, Czech motoring company, Škoda, had a pretty dismal reputation at the turn of the Millennium, with the brand being associated with poor quality and an overall bad image. However, a drive towards sponsoring popular and audience-focused markets — including The National Theatre, UCI Road World Championships (watched by 200 million people), and Tour de France (viewed in 190 countries) — have helped the brand transform its persona and achieve the best year in its 122-year history in 2017.

Sponsorship deals across reality TV

Over the recent years, reality TV shows seem to be gathering millions of views across the world — with even greater activity on social media. From the reality TV star’s perspective, sponsorship’s are excellent for prolonging exposure, getting their foot in the door of other media opportunities — and, of course, making a lot of money. It’s reported that many well-known contestants earn over £1 million, thanks to money pouring in from nightclub appearances (between £3,000 and £10,000 a booking), magazine/newspaper deals (up to around £40,000 a time) and book or fitness DVDs (generally at least £50,000). However, the most lucrative part of being a reality TV star is to get a brand sponsorship — which can be worth around £150,000 for a single deal!

Love Island is one of the most popular reality TV shows here in Britain, so much so, that 3.6 million tuning into the final episode of 2018. Since claiming the crown, winning couple, Dani Dyer and Jack Fincham, have achieved three million and 2.5 million followers on Instagram, respectively, with Dani expected to make around £7,000 per sponsored post in the months following her victory. This is no surprise considering the success of past Love Island contestants. For example, popular couple, Olivia Buckland and Alex Bowen from 2016’s Love Island, have maintained a positive public profile since the show and are currently sponsored by QUIZ, UK retailer of clothing including men’s shirts and Maxi dresses, to promote its Honeymoon Edit.

Mark Wright has had a great deal of sponsorship’s in the past, but Umbro is one that stands out in particular. Google Trends found that the term ‘Umbro’ gained more traction in April of the last 12 months — some may attribute this to Wright’s highly-publicised Umbro photoshoot that launched around this time.

You may be familiar with Charlotte Crosby from Geordie Shore, as she has been a lucrative tool for marketers. According to Social Blade, she has 6.4 million and has created 36 media uploads in the past 30 days alone. The Insta Index, put together by Dr Mariann Hardey for social media expert company, Takumi; calculates how much an influencer can make per sponsored post depending on the number of followers they have. If we use the calculation method of the Insta Index, Crosby is probably making around £75,000 per sponsored Instagram post as a ‘major’ influencer! And if she’s racking up these figures, the return-on-investment for the brands must be equally lucrative.

Sponsorships across sport deals

Like most people who think of sponsorship deals, you will naturally consider sport endorsements. From football in the UK and basketball in the US, to the AFL in Australia and golf across the globe, sport sponsorship’s are hugely lucrative for brands that choose the right personality.

Believe it or not, some sport stars earn more from their endorsement deals than they do from the actual sport they play. Roger Federer — currently ranked world number two in men’s singles tennis by the ATP (Association of Tennis Professionals) — has the highest sportsperson sponsorship deal in the industry with around $65 million USD. An incredible figure considering his salary is a much smaller $12.2 million. From Mercedes to Lindt, Federer has had sponsor deals with a range of industries and products. In summer this year, he even signed the globe’s most valuable endorsement deal with Nike, worth £230 million! Similarly, Usain Bolt has used his on-track prowess to achieve an endorsement sum of about $30 million — £29 million more than his salary — while Rory McIlroy has racked up endorsements of around $34 million with a golfing income of just $3.7 million

Football is an extremely lucrative playing field for sponsorships. Every season, fans keep an eye out for their team’s latest strip — and these always feature the club’s latest sponsor. In the Barclay’s Premier League this 2018-19 season, Manchester United’s Chevrolet-sponsored shirt is the most expensive, with the brand paying the team £47 million for the deal. A close second is rival, Manchester City, with its Etihad sponsorship worth £45 million, followed by Chelsea and its £40 million agreement with Yokohama. In fact, the sum of all jersey kit sponsorship’s in the League makes up a huge £315.6 million, with the top six most expensive deals constituting £247 million of the total.

To ensure successful results across your business, in terms of promotion and brand exposure, you should be looking at possibilities sponsorship and endorsement deals offer. It’s not an easy job though, you must look and brands and influencers who can actually help you achieve your goals — if your campaign isn’t relevant or relatable to your target audience, this could be problematic and impact you financially; or even put you in the centre of a media storm.

However, by selecting the right partner to represent your brand, and picking the perfect tone for the campaign, you’ll be able to hit all of your business objectives and potentially increase your ROI.


So this is how much our favourite influencers get paid for those #sponsored posts…


Hello All! My name is Chris and I am a 32 year old entrepreneur that has always been fascinated with anything that is different from the everyday norm . Lately, it has been hard to keep up with everything, whether it's cool and weird places to visit, or new bands that are creating different sounds.

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What Are Foundation Degrees? All About Foundation Degrees



Foundation degrees are professional degrees that are available to those who have not completed the traditional requirements of formal education and therefore cannot gain access to a formal professional program.

As the economy is continuously evolving and more people are finding ways to balance both work and regular responsibilities with education and professional development, these types of courses are becoming increasingly affordable.

Foundation programs serve as an intermediate that provides individuals with the education they need without going into too much detail or rigor as a full and comprehensive program. There are a variety of reasons why some people may wish to choose a foundation course in Canada when considering their education options.

The usefulness of a foundation degree can be tremendous to those who have chosen a life of working as opposed to a life of academia. Most people are confronted with the choice of education or work when they enter their adult years and the combination of both is unlikely. Most people specialize either in education or in working and this becomes the decision that impacts their life significantly. In the past, education and work have been kept mostly separate but foundational degrees are quickly changing this.

Suppose someone with 20 years’ of experience of working in an industry wants to further their knowledge on professional development but does not have the 8 years to spend on regular education all the way through to a master’s program to cover these main issues. Furthermore, the specialization in working over learning is going to take away a lot of momentum in one or the other to overcome this challenge. This is where foundational courses are going to serve their value.

Foundation programs typically cover the main essential points that are included in masters programs without going into too much detail or specifics. The advantages are that this saves a lot of time and resources while at the same time providing the basic elements of knowledge in the field.

The strict divide that has traditionally been kept between working and education is slowly vanishing from existence as time goes on. More and more programs are being developed to meet the needs of people and fit their schedules and this is where foundation courses come into play. These types of courses serve as a strong foundational basis for anyone looking to expand their formal and professional knowledge and development while at the same time not investing heavily in education which provides the best balance between both options.

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The Truth About Face Shapes and Attraction



Being attracted to the opposite sex is a complex science and comes down to a wide variety of factors. Scientists have been able to identify various attributes associated with what we find appealing (and what we don’t!), and although attraction remains basic in its nature, it can be quite a complicated formula. For example, according to science, women make their choices based on strength, loyalty and the likelihood of reproduction.

Perhaps the most surprising part of this is, us humans tend to find most of those things in the face of a potential partner. Face shapes along with jawline, symmetry and other features, all help us to draw a conclusion on the type of person we are dealing with, before they even utter a word.

The shape of attraction

Among the different elements that make up the attractiveness of an individual according to others, the shape of the face is one that has taken scientists by surprise. Perhaps not so much that it is part of attraction (as this is fairly logical), but the fact that it plays such a significant role, and is in fact one of the most important parts of physical and emotional attraction. We can tell a lot by a face, but whether or not someone is an ideal partner, that’s a lot of pressure!

When it comes to face shapes, most people generally think they’re rounded or long, and that the rest fal somewhere in between. It’s no surprise that we didn’t put too much thought into this, before it became apparent how important it is.

People actually differ significantly in terms of their face shapes and structures and this is caused by a wide variety of factors – ranging from genetics to the environment (yes, everything from diet to weather and climate can have an effect!).

The main face shape categories are:

  • Round face
  • Square face
  • Oval face
  • Rectangular face
  • Heart face

Some findings have indicated that the oval shape was one of the most attractive because it could be paired well with so many different styles and looks. Others found the unique diamond face shape to be the most attractive because of its sharpness, whereas another study found the heart shaped face to be the most attractive. So at the end of the day, isn’t it all just a matter of personal taste? It certainly seems so.

Calling all glasses wearers!

Here is where it gets even more interesting. Your natural facial shape really matters when you are a glasses wearer, as certain frames can really emphasise or complement certain features.

You might find yourself attracted to glasses wearers in general (which we don’t blame you for), or you might wear them yourself and you’re not sure what works with your face. Either way, Arlo Wolf has actually launched a face shapes matching tool where you can find out exactly what type of face shape you have and what frames would help to bring out your features. It’s definitely worth taking a look, even if you don’t wear glasses and you want to know more about your face!

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Top 5 Most Important Parts of Your Car



There are many different parts to a car but the following are among the most important. Check on these parts regularly to ensure quality and safety in any riding experience.

1. The Engine

The car engine is essentially the main part of the car and the part of the car that does the actual driving. The power created with the combustion of fuel generates the power that is needed to move the car forwards and backwards as needed. As a result, overheating or rust in an engine can cause critical damage to a car that completely impact its utility

2. Car Battery

The car battery is another important element of the car that is responsible for many of the secondary functions of the car including the function of lights and pressure gauges in a car if the indicators are expressed electronically. Having a weak or overused battery can cause a car to not start and leave a person stuck until they find a way to jump start their car. All of this is why this is another important part of any vehicle and one that should be checked continuously and regularly.

3. Tyres

The tires are where all of the weight and pressure of a car is and so these are going to be another important part of the vehicle as well. Not only is it important to have the proper tires as far as quality material is concerned, but it is also important to check the pressures in the tires as well to ensure that they are kept sufficiently inflated. Deflated tires can cause damage to the vehicle in many different ways and cause it to function less effectively in the long run.

4. Transmission and Catalytic Converter

This is the part of the car that dictates whether the car should be going forwards or backwards as well as whether it should be in neutral or in one gear or another. A transmission with issues can render a vehicle ineffective until the issue is resolved which makes this another important element to keep an eye on in a vehicle. The catalytic converter is what regulates the output of the combustion process that will ultimately be put out into the environment. Both of these are essential to the function of a car.

5. Oil

Oil is essential for car function to prevent repeated grinding of gears that can ultimately cause damage over a long period of time. Without oil, a car can find itself dried out and overheating much more easily than a car that has its oil checked regularly. As a result, many are going to suggest this to be an important part of any vehicle check up as well.

The combination of each of these forms an important element of the car. Without any one of these elements, the functionality of any vehicle is significantly, if not completely, impacted. This is why it is important to check up on these main components of any vehicle to ensure the best quality experience.

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Driver assistance technology on the rise



With an estimated 10 million self-driving cars on the road by 2020, driver assistance technology is quickly becoming a normal feature on our roads. It is also increasingly a point that can make or break a sale of a car — built-in sat-navs and parking sensors, for instance, can really boost the appeal of a car for a customer.

In this article, we join Ford servicing providers Lookers to take a closer look at some of the newest technology to enter our dashboards.

Lights that adapt to your surroundings

Many people avoid driving in the dark. While your lights can beam into the distance, sometimes this isn’t enough. That’s where adaptive light control has been brought in to be of assistance. Designed to help drivers see better in the dark and see further, this assistance enables your headlights to swivel and rotate so that the road in front of you is more illuminated, especially round corners.

Detecting driver drowsiness

Driving while tired can be lethal. While there has previously been campaigns to target driver fatigue, which introduced signs on motorways telling drivers not to drive tired, some cars nowadays come with driver drowsiness detection. It’s thought that falling asleep behind the wheel may be a factor in 10% of all road accidents and car companies have introduced the technology to try to eliminate this risk. The system works by recognizing tell-tale signs, such as a driver’s head nodding that indicates sleepiness.

Sat Navigation

We may well be losing the art of map-reading. While you can still buy satellite navigation systems, and devices such as mobile phones have the automatically installed, your car can now include a built-in sat nav. Simply type in your destination and away you go – no questions asked.

Detecting blind spots

Sleeker car designs have a tendency to feature larger blind spots. That’s where the blind spot detection feature is proving useful. It works by alerting you when another vehicle that is outside of your direct field of vision is approaching. It can do so in several ways, including a warning sound, a light on your side mirror, or a vibration of the steering wheel.

Checking Tyre pressure

Poor Tyre pressure can cause inefficient fuel usage. The Tyre pressure monitoring systems will allow you to know when to pump your tyres up without needing to get out of your car and physically check.

Warnings for lane departures

It’s not uncommon on a busy motorway to see cars driving towards your lane. However, with lane departure warning systems, you can ensure your own vehicle doesn’t drift out of your allotted lane as an alarm will sound to make sure you take corrective action and stay safely within the lines. Some lane-keeping assistance systems are also available, and these go a step further by making automatic small corrective actions without any driver input.

Driving semi-autonomous

While we aren’t quite in the realms of fully-driver less cars, we are certainly getting close. However, for now, semi-autonomous driving is a feature that is available in luxury models. For those of us who find ourselves regularly travelling, this gadget allows us to relax on the road as it helps the car maintain a constant speed while staying in lane and watching out for potential collisions. Although it shouldn’t be seen as a tool to replace driving, it’s said to reduce fatigue on those long and tedious drives.

Built-in parking sensors

Parking sensors help you to avoid any sudden bumps. It’s common knowledge that car parks are breeding grounds for accidents. Stats found that Britain is a nation of terrible parkers, with two-thirds of drivers admitting that their vehicles have been damaged in a car park. Parking sensors can help avoid these unwanted prangs – from your end at least. With a series of beeps alerting you as you get closer to any close objects – or sometimes an illustration on a parking camera – parking sensors can make sure you avoid scrapes. This not only saves your car from depreciating rapidly in value, but also saves any unwanted insurance claims going against you.

Car dealerships are certainly making the most of the latest technology in their field. Next time you’re in the market for a new car, see what is available to assist you on your journey. Besides automated driving, what will be next?


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Myths & Misconceptions about starting a business



If you are a person who is determined to start your own little business. Then we say go for it. But most people think this is not such a good idea. Reason being that there are myths that go around that instil fear in people.

Let’s face it, working for yourself is an exciting venture. Not having to answer to anyone but instead, people answering to you is the best thing that could ever happen to you. Well, that is for some people not all. But there some issue that should be addressed and we bring you back to reality. It might be the best thing to do when a slot machine at new sites such as Pokiepop is just showering you with jackpots

No Boss!

This sounds amazing, from where we are it does. But did you know that even as a person with their own business you still have a boss? And in that matter not only one but a couple. We are talking investors and clients. Not that you do not have to answer to one boss but several. So do not get comfortable as yet.

Limited Working Time

Don’t you just envy your boss when they walk in late for work? Or when they do not even show up at work. Or knock off whatever time they want? But it is not what it looks like. When you are a business owner when you set your schedule you will find that you are likely to be working a lot more hours than the rest of your team.

Thinking of giving your team to do the job for you? Then fine, but remember that you still have to go through the work to make sure it is exactly as you want it. Being a boss means that you have to wear several hats and it is your job to make sure the business is going smoothly.

And that is no child play. Believe it or not but you work more when you are the boss. You won’t have enough time for hobbies such as going to the stadiums and place your bet at your favorite soccer team. So do yourself a favor and get rid of these ideas you have that being a boss is like being on a long vacation that never ends.

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5 Things Every Office Must Have



1. A Comfortable Office Chair

People tend to spend a lot of time in their offices which is why having a comfortable office chair is going to be essential. Any old office chair is not going to cut it. The smaller and cheaper models are not going to be as comforting for the person as a higher quality chair and that can have significant impacts on their work. For a higher quality product, retailers such as Furniture At Work offer a range of office chairs, which provide comfort, support posture and can match the design of your office space.

2. A Trusty Notepad And Reliable Pen

It is critical to have a notepad on hand with a reliable pen for those special moments where ideas come to mind. Not writing ideas down is the number one cause of not remembering ideas this can lead to so much lost potential if left unmanaged. The trusty notepad ensures that those brilliant ideas that come to mind as a result of the moment are not lost and are instead preserved for later thought and development.

3. A Powerful Computer

In the past, a person needed office supplies such as calculators and stationary as well as a variety of other standard office supplies that were so essential to general office work in the past. Technology has changed this and brought all of these office functions together into one platform. The computer has become the main source of office work and productivity which is why it is critical to not only have a computer but to have a powerful one as well. Investing in a quality computer can ensure that work does not go missing and work is not interrupted due to freezes and other mishaps

4. A Quality Desk

No office is complete without a desk and the quality of the desk is going to contribute greatly to the quality of the office. Some desks come with storage cabinets built in that helps the organization of the office and this helps both in the productivity and quality of the office as well. A poor quality desk is going to become cluttered quickly which is why having a quality desk is going to be important.

5. Feel Good Pictures And Aesthetics

A positive mindset greatly improves the work of many which is why it is important to personalize your office space with pictures and items that are unique to you. These will help bring positive thoughts to mind during the work process which is likely to translate into positive results in the long run.

Each of these key items plays an important role in the office space. Are there any that we missed? Feel free to let us know below!

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