Connect with us

Blog

The Growing Trend of Sponsorship’s in Business

Published

on

Wherever you look, you’ll be met with some sort of sponsorship — especially this year. Brand logos, endorsed celebrities and promotional products are all over our screens and their influence appears to be growing. By the end of 2018, it’s expected that global sponsorship spend will hit $65.8 billion USD — that’s a lot of money to be made for brands that know how to capitalize on sponsorship deals.

We take a look at how sponsorship’s are performing across brands and which sector is performing the best.

The benefits of sponsorship’s

By definition, sponsorship’s are when an unconnected person or a brand supports an activity, product or even an event. Businesses sponsor influential and famous people to promote their products or services, as they can raise brand awareness, deliver positive PR and help the public create a greater bond with a brand to boost sales and customer loyalty. Thanks to social media and the power of influencer marketing, having a famous face pushing your brand is a highly effective way to drive revenue and introduce a brand to an entirely new demographic.

Believe it or not, both businesses and customers alike don’t perceive sponsorship’s to be just money-making methods. A report into sponsorships carried out by Consumer Insights found that sponsorship deals are attractive to younger demographics, with 79% of the entire UK audience believing them to be a part of the TV experience. Positively from a business viewpoint, almost 70% of viewers want to see more sponsorship’s used for promotional purposes and 91% think that this type of advertising makes the brand seem ‘more premium’.

Are sponsorship’s any good and can they benefit from a business perspective?

Sponsorship deals across food and drinks

Using a famous face is usually a great way to increase brand awareness, especially in the food and drink sector. Take a recent Domino’s sponsorship deal with soap, Hollyoaks, which achieved a 35% ROI boost for the pizza company, while Red Bull got 40 million views on just one video of skydiver, Felix Baumgartner’s 128km freefall from the edge of space.

As baking shows continue to rise, brands across the food industry are benefiting greatly from endorsements. Amazon made headlines in March this year when it agreed to be the headline sponsor of The Great British Bake Off with a £5 million arrangement — its biggest TV deal in the UK so far.

But, sponsorship’s associated with professional sporting starts can sometimes be slightly controversial. Due to the severity of nutrition-related medical issues — like obesity, diabetes and heart disease — any sporting body or personality that accepts a sponsorship deal with a food or drink brand may face criticism if the product is deemed unhealthy.

Although contrasting the opinion of health professionals, more than three quarters of sport sponsorship’s in fact promote junk food. Considering that McDonald’s paid around £75 million to extend its Olympic sponsorship until 2020 and Coca-Cola’s arrangement with the event is valued at about £33.7 million for each four-year cycle, it appears that the joining of forces between food and drink brands and the sporting industry is an antagonistic but lucrative area.

Sponsorship deals for cars

Did you know that there are 31.3 million registered cars here in the UK? This probably explains why the automotive sector invest a lot in the advertising technique and have done for years. In clothing, Mercedes-Benz was the official car sponsor of the latest London Fashion Week, while in sport, Toyota became the world’s first ‘mobility partner’ of the Olympic and Paralympic Games this summer. In entertainment, Citroën just signed a two-year deal with Channel 4 to endorse the TV show, First Dates, and in the non-profit sector, Renault sponsors a range of charities — including Barnardo’s, Young Enterprise, and most recently, The Felix Project.

Automotive brands are extremely good at altering the consumers opinion through strategic sponsorship movies. Previously, South Korean car brand, Hyundai, wanted to change its image to better compete with brands like Toyota. To achieve this, the brand opted to sponsor more prestigious and worthy products and events — like art venue, Tate Modern, and this year’s Outfest Los Angeles LGBTQ Film Festival. The results? US sales in May 2018 of Hyundai SUVs rose 41% (YoY), while combined Kia and Hyundai sales rose 3.5% in August. Similarly, Czech motoring company, Škoda, had a pretty dismal reputation at the turn of the Millennium, with the brand being associated with poor quality and an overall bad image. However, a drive towards sponsoring popular and audience-focused markets — including The National Theatre, UCI Road World Championships (watched by 200 million people), and Tour de France (viewed in 190 countries) — have helped the brand transform its persona and achieve the best year in its 122-year history in 2017.

Sponsorship deals across reality TV

Over the recent years, reality TV shows seem to be gathering millions of views across the world — with even greater activity on social media. From the reality TV star’s perspective, sponsorship’s are excellent for prolonging exposure, getting their foot in the door of other media opportunities — and, of course, making a lot of money. It’s reported that many well-known contestants earn over £1 million, thanks to money pouring in from nightclub appearances (between £3,000 and £10,000 a booking), magazine/newspaper deals (up to around £40,000 a time) and book or fitness DVDs (generally at least £50,000). However, the most lucrative part of being a reality TV star is to get a brand sponsorship — which can be worth around £150,000 for a single deal!

Love Island is one of the most popular reality TV shows here in Britain, so much so, that 3.6 million tuning into the final episode of 2018. Since claiming the crown, winning couple, Dani Dyer and Jack Fincham, have achieved three million and 2.5 million followers on Instagram, respectively, with Dani expected to make around £7,000 per sponsored post in the months following her victory. This is no surprise considering the success of past Love Island contestants. For example, popular couple, Olivia Buckland and Alex Bowen from 2016’s Love Island, have maintained a positive public profile since the show and are currently sponsored by QUIZ, UK retailer of clothing including men’s shirts and Maxi dresses, to promote its Honeymoon Edit.

Mark Wright has had a great deal of sponsorship’s in the past, but Umbro is one that stands out in particular. Google Trends found that the term ‘Umbro’ gained more traction in April of the last 12 months — some may attribute this to Wright’s highly-publicised Umbro photoshoot that launched around this time.

You may be familiar with Charlotte Crosby from Geordie Shore, as she has been a lucrative tool for marketers. According to Social Blade, she has 6.4 million and has created 36 media uploads in the past 30 days alone. The Insta Index, put together by Dr Mariann Hardey for social media expert company, Takumi; calculates how much an influencer can make per sponsored post depending on the number of followers they have. If we use the calculation method of the Insta Index, Crosby is probably making around £75,000 per sponsored Instagram post as a ‘major’ influencer! And if she’s racking up these figures, the return-on-investment for the brands must be equally lucrative.

Sponsorships across sport deals

Like most people who think of sponsorship deals, you will naturally consider sport endorsements. From football in the UK and basketball in the US, to the AFL in Australia and golf across the globe, sport sponsorship’s are hugely lucrative for brands that choose the right personality.

Believe it or not, some sport stars earn more from their endorsement deals than they do from the actual sport they play. Roger Federer — currently ranked world number two in men’s singles tennis by the ATP (Association of Tennis Professionals) — has the highest sportsperson sponsorship deal in the industry with around $65 million USD. An incredible figure considering his salary is a much smaller $12.2 million. From Mercedes to Lindt, Federer has had sponsor deals with a range of industries and products. In summer this year, he even signed the globe’s most valuable endorsement deal with Nike, worth £230 million! Similarly, Usain Bolt has used his on-track prowess to achieve an endorsement sum of about $30 million — £29 million more than his salary — while Rory McIlroy has racked up endorsements of around $34 million with a golfing income of just $3.7 million

Football is an extremely lucrative playing field for sponsorships. Every season, fans keep an eye out for their team’s latest strip — and these always feature the club’s latest sponsor. In the Barclay’s Premier League this 2018-19 season, Manchester United’s Chevrolet-sponsored shirt is the most expensive, with the brand paying the team £47 million for the deal. A close second is rival, Manchester City, with its Etihad sponsorship worth £45 million, followed by Chelsea and its £40 million agreement with Yokohama. In fact, the sum of all jersey kit sponsorship’s in the League makes up a huge £315.6 million, with the top six most expensive deals constituting £247 million of the total.

To ensure successful results across your business, in terms of promotion and brand exposure, you should be looking at possibilities sponsorship and endorsement deals offer. It’s not an easy job though, you must look and brands and influencers who can actually help you achieve your goals — if your campaign isn’t relevant or relatable to your target audience, this could be problematic and impact you financially; or even put you in the centre of a media storm.

However, by selecting the right partner to represent your brand, and picking the perfect tone for the campaign, you’ll be able to hit all of your business objectives and potentially increase your ROI.

Sources:

https://www.bbc.co.uk/news/uk-40965279

https://www.campaignlive.co.uk/article/brand-sponsorship-viewed-trustworthy-forms-tv-advertising/1448186

https://www.standard.co.uk/stayingin/tvfilm/love-island-2018-is-itv2s-mostwatched-show-ever-as-337-million-people-tune-in-for-first-episode-a3855581.html

https://metro.co.uk/2018/07/24/dani-dyer-stands-make-nearly-7000-per-sponsored-post-love-island-7755900/

https://www.ok.co.uk/celebrity-feature/1048968/love-island-stars-kady-mcdermott-scott-thomas-olivia-buckland-net-worth-jobs

https://socialblade.com

So this is how much our favourite influencers get paid for those #sponsored posts…

 

Hello All! My name is Chris and I am a 32 year old entrepreneur that has always been fascinated with anything that is different from the everyday norm . Lately, it has been hard to keep up with everything, whether it's cool and weird places to visit, or new bands that are creating different sounds.

Continue Reading

Blog

Tips For Meeting Singles In Germany

Published

on

Do you constantly find yourself in Germany on business? Maybe you are taking a year or two sabbatical or backpacking through the country. Whatever the situation is, Germany is truly a beautiful country and has a lot of offer. Traveling can be eye-opening and offer both educational and cultural benefits. However, traveling alone in a foreign country can get lonely. You will probably find yourself longing for affection from time to time. That is especially true in a romantic country like Germany. However, do not fret because, with the following tips and information, you will learn how to successfully meet and maintain a relationship in Germany.

Don’t Worry About the Cultural Differences

It is true that your dating experiences are going to vary widely from country to country. They might even vary from in different parts of that country. This is especially true among the European countries. There is an old saying that the northern countries are more pragmatic while the southern counties are more romantic. However, this is not something that you really need to get hung up on. Things are always going to be different wherever you go and just embrace the change and roll with it. A study conducted in 2008 by a European singles dating website showed that most German singles were experienced with serious relationships and uninterested in marriage.

Learn To Know When Something Isn’t Working

Meeting singles in a new country can be somewhat difficult. This is especially true when you factor in the cultural differences. And, you being from another country is probably going is probably going to be a huge cultural shock. However, that doesn’t mean that you cannot achieve success. You just need to spot when something does and doesn’t work. For instance, if you have bee trying to find love for three or four years or you’ve never had a relationship that has lasted longer than six months there is probably a good chance that you are doing something wrong or maybe you are doing something that just isn’t working for you.

Learn to identify when your pickup methods or techniques aren’t working and change them. A recent study showed that 36 percent of German men said that their shyness had a role in keeping them single. If you are a guy seeking a German girl use this to your advantage.

Consider A Quality Escort Service

Germany is a country that is packed with tons of quality escort services. Yes, escorts have garnered a bad reputation over the last few decades, but these services have really changed. Most providers like Köln Escorts offer a variety of attractive and intelligent singles that can show you a great night. These professionals are very familiar with Germany and can show you some hidden gems that you probably would never discover on your own. At the very least, you could consider this a confidence booster and a way to practice your conversational skills.

Take Advantage Of Online Sites Or Classified Ads

For most women, there really is something exciting and spontaneous about meeting foreign men. In fact, there is a whole market for this kind of thing. Just hit up the Internet and search for German men or women seeking American men or woman and you will find a number of different classified sites. Take advantage of the sites and post that you are only going to be in the country for a few days and looking for someone to show you around during your time here. This will help speed things along and increase your chances of hooking up. Just make sure you speak to the individual on the phone beforehand, are comfortable with them, and meet them in a very public setting.

Continue Reading

Blog

7 essential facts about CBD

Published

on

Cannabis is more relevant for society than at any time since prohibition, and as the plant and its derivatives become more embedded, as therapeutic agents and tools for recreation, the time has come for us all to get clued up on weed.

Cannabidiol (CBD) has emerged just recently, and this component of hemp and cannabis is starkly different from marijuana as you may know it. Here are seven essential facts about CBD.

C:\Users\Zedex\Pictures\1-healthcheck_45550788_1050x590.jpg

CBD will not get you “high”

For many years, the prospect of cannabis that didn’t make you “high” was a pipedream, yet one that would surely do wonders for legalization advocacy. This is now a reality, with scientists establishing what properties of the plant and psychoactive and which aren’t, and the development of technology such as supercritical CO2 extraction to separate specific compounds from the plant.

The magic of mind-altering chemicals is diminished when you learn that it merely involves the activation of certain receptors. What separates delta-9-tetrahydrocannabinol (THC) from CBD from a psychoactive perspective is that the former binds with the CB1 receptor in the endocannabinoid system, while the latter doesn’t.

Hemp-derived CBD is exempt from the Controlled Substances Act

The 2018 Farm Bill has cleared up any legalization issues that remained with hemp-derived CBD products, such as those made by the manufacturer Diamond CBD. The updated bill has legalized all of the derivatives of the hemp plant, including the cannabinoids, with an allowance of up to 0.3 percent THC on a dry weight basis.

This new terminology conclusively means that CBD derived from hemp is no longer a Schedule I substance according to the Controlled Substances Act (CSA).

CBD interacts with the endocannabinoid system

Lots of CBD’s health benefits come from how the cannabinoid influences the endocannabinoid system. The chemical’s regulatory effect helps to modulate immune system response, reduce pain levels, elevate mood, improve bone health, and boost cognition. It is quite remarkable that the endocannabinoid system is so vital to our health, and according to research a truly ancient feature in life forms, but that it remained hidden from view until the final decade of the 20th century.

CBD boosts a natural compound called anandamide

Soon after the isolation of the CB1 and CB2 receptors in 1990 came the discovery of anandamide, which has a very similar chemical structure to THC, and is referred to as an endocannabinoid. Anandamide can help with pain management, poor appetite and low mood by binding with the CB1 receptor, and control inflammation by binding with the CB2 receptor.

CBD cannot generate new anandamide molecules, but it does the next best thing by maintaining those we already have. This is achieved by indirectly interfering with the degradation of the endocannabinoid.

CBD is a neuroprotective

Our understanding of the brain is steadily improving, although neuroscience is still arguably in its infancy. Cannabinoid research is set to be essential to enhancing our knowledge further, as these compounds can pass through the blood-brain barrier and interact with cannabinoid receptors in the central nervous system.

Studies have demonstrated that CBD has neuroprotective properties, which can help to reverse cognitive decline from sustained use of psychoactive cannabis, and perhaps even delay the onset of Alzheimer’s disease. CBD does this by stimulating hippocampal neurogenesis, speeding up the creation of new brain cells in the hippocampus, where memory is regulated.

CBD could be the future of antibiotic medicine

Antibiotic resistance is a serious issue that is not discussed often enough and has become a problem sooner than it should have due to the overprescribing of antibiotic medicine. However, cannabinoids could provide us with breathing room from the looming threat of antibiotic-resistant bacteria.

CBD and other cannabinoids are part of a new class of antibiotics which, according to a 2008 study, are potent against the hospital superbug methicillin-resistant Staphylococcus aureus (MRSA), but not in the way that antibiotics traditionally work. THC, cannabigerol (CBG), cannabinol (CBN) and cannabichromene (CBC) also displayed powerful antibiotic properties in the study, which was featured in the peer-reviewed Journal of Natural Products.

The World Health Organization says CBD has “no abuse potential”

With CBD use rising a lot in the 2010s, the World Health Organization (WHO) saw a need to address the compound in 2017. Their stance is definitely encouraging. While they did not make a case for the cannabinoid’s potential medicinal properties, they did note that CBD, in its pure state, “does not appear to have abuse potential”.

 

Continue Reading

Blog

Lose Weight without Exercise

Published

on

Here’s some good news; you can lose weight without exercise. Yes, you read that right!

Lose Weight without Exercise

There are many ways that this can be achieved. Each time that you sit down to play casino games at online casinos; you are tempted to have some snacks on the side. Unconsciously, you end up eating much you than you originally intended as you get carried away in the games. Inevitably, you end up carrying excess weight on your body. Well, worry not. However, in this article, we’re going to list a few things that you can do to lose weight without exercise. Continue reading to find out.

Chew Thoroughly and Slow Down

See, our brain believes whatever we tell it. Therefore, it only needs to process that you have eaten enough for it to tell you to stop eating. If you chew thoroughly and eat slowly, it leads to the following:

  • It helps you decrease your food intake
  • You will feel fuller faster
  • You will end up eating much smaller portions

Also, eat slowly. That way, you feel fuller faster. A study has reported that people who eat faster are more likely to become obese.

Use Smaller Plates for Unhealthy Foods

Typically, our serving plates have become bigger over decades. Generally, bigger plates mean larger portions, which results in weight gain. Logically, a large plate will make it seem like you have a small portion, as a result, you will just end up adding more food. For this reason, try using smaller plates all the time.

Eat Plenty of Protein

It’s amazing what protein can do to your appetite. Protein:

  • Makes you feel full faster
  • Reduces hunger
  • Helps you by eating fewer calories

This is all because it affects many hormones that control your hunger and fullness.

Store Unhealthy Foods out of Sight

You may eat more if unhealthy foods are always in sight. Just seeing them all over will cause hunger and cravings. Instead of unhealthy foods, try keeping fruits around you when you are playing slots online or busy watching. Always make sure that healthy foods are the ones that are visible on your countertops or your fridge.

Continue Reading

Blog

Four Tips to Prepare For Your Date Night

Published

on

Preparing for a date can be a long process for some and a simple process for others. As dating and expectations are always changing it is smart to keep up on what women expect. Some preparations are pretty simple and others are new to most people. Below you will see a few important tips on preparing for your date.

Remove Hair that Should Not Be There

There are a few places on the body that are important to keep up with. The most important thing to keep up with is your eyebrows. Under no circumstances should you have any hint of a uni brow. This can go wrong in so many ways so if you are trying to prevent a missing eyebrow then you should check out tutorials like How to Prevent Unibrow Tutorial. Check a few specialty articles out to give you a good idea of how to go about this.

Take a Shower

This is self-explanatory for most people but some need a reminder. It is important to smell good on a date since if you are going to give a hello hug that will be her first impression of you. Smell is really important and being in the shower is a great time to upkeep an other hair that may be on your body that should not be there. Just one thing, if you are a male never shave your arms or legs. Some women like men to shave their chest and some don’t. It is really up to you when it comes to that.

Make a Reservation

If you want to make a great first impression, then making a reservation is important. You do not want to go to a restaurant to find out that there is going to be an hour wait. It is a great way to show that you actually care and think ahead. Checking out the menu ahead of time helps out so you can focus on your date and not the menu.

Have a Plan

If the date is going well and you do not want it to end with dinner then do some research on the area prior to going out. There may be a cool cocktail bar or even a bowling alley nearby that you can both go to.  Know how to get there as well so you are not using google maps to get five blocks away.

I hope this guide helps out and good luck on your date!

Continue Reading

Blog

Business Budget Breaks – How Co-Working Can Be A Cost Saving Measure For Your Business

Published

on

Kuala Lumpur is an important financial centre in the country and indeed the world. The city is host to a number of businesses, many of them using the serviced office format to move closer to the CBD. In addition to the serviced office, coworking is also becoming popular in the city for a few reasons. The coworking space is a social one that allows young Malaysian professionals to work in a dynamic environment while building bridges of opportunity for business.

The coworking space, historically, has been a place where start-ups and entrepreneurs in the tech industry got their beginning, and simply because sharing the costs lowers the overhead for everyone. The Malaysian version of this office format that requires businesses share space is similar, but in this incarnation, professionals get more than an internet connection and workspace. Take a look at Servcorp Coworking Kuala Lumpur at Servcorp Coworking to see how coworking can be cost-saving.

Keep reading to learn more about how the coworking space can save your business money and help you stay in control of your finances.

Promoting Your Business  

With the community as your foundation, the coworking space can be the perfect place to promote your business and your ideas. Through the numerous coworking events, you can network with others and talk up your business’s ideas. If you want to build up business outside of the community, consider using conference and meeting rooms to invite businesses you would like to work with for informal, promotional events. This would be the perfect opportunity to use the conference rooms to build your business.

Today’s companies can really save in terms of promoting a business online as well. With the number of tools available, your business essentially benefits from being able to not only research online, but from using the number of advertising tools available for research. In addition to the numerous social media sites, video-streaming sites and other advertisements can reach limitless populations.  

Finding Contractors

The coworking space is one where professionals who comprise the space also are a cache of resources. Almost like a marketplace, professionals in the coworking community can exchange work based on prices they set in the space. In many cases, through the community grapevine, accessing talent becomes inexpensive because through networking you get an idea of how much goods and services cost. In essence, the process of finding contractors and other people you want to work with has been simplified by placing a diverse group of professionals in one place.

Collaboration

Even working in teams can bring opportunities to save money.  Being exposed to other’s skill sets through working on projects together does provide you with the chance to learn about other industries. This knowledge carries you further than the project that you might be working on simply because, in the course of work, you begin to understand how much certain goods and services cost. In the future, when having to deal with certain industries, you already know the costs of such services or goods and when prices are marked accordingly.

Of Course, There Is Overhead

At the end of the month when the bills are due, coworking professionals will find their bills are streamlined. In this one way, coworking has aided businesses in reducing the amount of money they spend in a month just simply to manage the business. Coworking has relieved many SMEs and start-ups of the overwhelming initial and monthly costs typically associated with funding office space.

Cost-Savings For Your Venture

Alleviating overhead and other funding issues clears the platform for other projects. The coworking’s cost savings translates into the freedom to drive your business in any direction needed to build more business. With the constraints of cost removed from your shoulders, focusing on business is your only concern.

Continue Reading

Blog

Progress for EV’s: Why the Future of Motoring Will be Electric

Published

on

With today’s consumers becoming increasingly eco-aware, it stands to reason that the market for electric vehicles has been undergoing substantial growth over the past few years. Automotive manufacturers all over the world have been adapting their current offerings to keep up with the demand; data shows that the number of new EV registrations hit record highs last year and this figure is expected to increase yet again in 2019. Manufacturers are constantly developing the latest technologies, with many hoping to work towards a cleaner and greener future for their vehicles. Here, we explore how the EV market has been developing and take a look at what new advancements we can expect to see in the near future.

Electric vehicles are becoming increasingly widespread, with many well-established manufacturers working towards their development. Earlier this year, car enthusiasts across the world were shocked by the news of the new Lamborghini electric sports car concept, the Terzo Millennio, which has been dubbed as ‘the sports car of the future’. Jaguar and Land Rover are late comers to the electric vehicle market, only recently introducing their first all-electric vehicle, the Jaguar I-Pace concept. But that hasn’t stopped them from pulling out all the stops to catch up, by announcing that they plan to be all electric by 2020 – a big step into the EV industry for new comers.

On a similar note, Volvo also plan to unveil their own electric vehicle range next year. The prestige brand promises that all new models produced and registered from 2020 will be fully electric or hybrid – and that their customers will have more choice moving forward. It was revealed recently that Jaguar Land Rover plan to open an EV manufacturing factory in the UK. The new car plant would be similar to the Nissan factory in Sunderland and would increase the production of new electric vehicles. Whilst it is not confirmed, the plan is a big step towards the brand committing to their EV plan.

Nissan have been a key player in the EV market for a number of years already. They are the brains behind the second most popular electric model in retail, and the bestselling all electric model in the UK, the Nissan Leaf – with over 30,500 units sold in the UK, and over 300,000 units worldwide. And with the launch of its newest model, could the Leaf take the top spot? The new model has a battery mileage range that is double the range of its previous models. An issue that was apparent for all manufacturers, not just Nissan.

The manufacturer has been making some serious progress in adapting their current range. The 2011 Nissan Leaf had a range of just 75 miles, but progress in the industry has since taken huge leaps towards its new 235 mile range – progress that could be intrinsic to the future success of the model, and for the industry. Additionally, they also fitted the first one pedal driving system – an optional system that allows you to transform the accelerator into an e-pedal to function as a start, stop, accelerate and brake pedal.

So, with key industry players driving the success of the EV market and responding to consumer demand, we can expect to see an increasing number of eco-friendly vehicles on our roads over the coming years. Drivers have realised the harmful effects of their petrol and diesel automobiles, and the government’s plans to improve air quality are underway. In addition, consumers all over the UK have been trading in their old cars for greener alternatives. To survive the transition, now is the time to come up with an electric vehicle plan. For automotive manufacturers, they need to get their head in the EV game to survive the market.

Continue Reading