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The Future of Fuel

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Due to the levels of Nitrogen Oxide it emits from our vehicles, diesel has received a lot of scrutiny lately. In fact, it’s received such a backlash that the UK government plans to ban the sales of new diesel and petrol vehicles by 2040 in an attempt to keep the air quality across the nation cleaner. This has led to the electric vehicle market experiencing in increase in sales, with 2017 being a record year for sales.

So, as the government tries to encourage the public to begin the transition to electric and hybrid vehicles, what does this mean for traditional fuel sources? Lookers, retailers of used cars, explores what the UK’s future looks like for fuel:

Electric fuel stations

A lack of charging points led to the electric vehicle market previously coming under criticism. However, could a transition towards electric and hybrid vehicles see us say goodbye to traditional fuel? In the past 12 months, our EV charger installations have increased and evolved substantially to suit the lifestyles of many drivers. Following in the footsteps of other countries around the globe, like New Zealand who are rolling out easier-to-find charging stations, the UK has over 20 companies and organisations installing and running nationwide or regional electric car charging networks.

Back in May 2017, at least another 3,000 rapid charging points were set to be introduced to fuel station forecourts across the UK. Some researchers have also claimed they could have developed an ‘instantly rechargeable’ method that recharges an electric battery in the same time as it would take to fill a gas tank – a solution to one of the biggest headaches of electric vehicles.

BP confirmed that they added more rapid charging points for electric vehicles across their UK stations in the first few months of 2018. Oil firms are also recognising the potential for growth into the battery-powered vehicle market. A decision that follows in the footsteps of their rival, Shell, who have already invested money in several electric car infrastructure companies to install charging points at their service stations. According to The Guardian, the British oil firm, BP, is also investing $5 million (£3.5 million) in the US firm Freewire Technologies, which will provide motorbike-sized charging units at forecourts to top up cars in half an hour.

BP Downstream’s chief executive, Tufan Erginbilgic, commented: “EV charging will undoubtedly become an important part of our business, but customer demand and the technologies available are still evolving.”

On a global scale, 2017 was a record year. In November 2017, global figures hit three million for the number of electric vehicles collectively on the roads – with China proving to dominate the market. Whilst oil firms such as BP expect the electric market to continue to rise, they hope the oil demand is not seriously affected – by cutting themselves a slice of the electric vehicle charging cake though, firms are covering their back if traditional oil demand does take a dip in line with the government’s plans to reduce harmful emissions and cut back on crude oil prices.

The fluctuation of fuel prices

The UK’s fuel prices have been up and down in recent years, with many factors influencing the economic state of fuel – from Brexit and harmful emissions to UAE conflict, fuel prices haven’t been steady for some time now – and a plan to eliminate petrol and diesel cars will not help steady the cost of fuel either.

Simon Williams, a fuel spokesman for the RAC, said: “Both petrol and diesel are now at their highest points for more than three years which is bound to be making a dent in household budgets”. Following the three-year high in the cost of petrol and diesel on UK forecourts, the RAC and other industry experts have been encouraging supermarkets to cut their fuel prices to make them more affordable. So far in 2018, three of the UK’s leading supermarkets have listened to the RAC’s call for lower fuel prices, and have reduced fuel prices by up to 2p per litre as of February 2018.

With the UK remaining in negotiations over Brexit agreements, we could see fuel prices continue to fluctuate throughout the process. Following Brexit, what will that mean for fuel prices? In 2014, the OPEC made a decision to increase the level of domestic fuel production in the UK, which led to a price drop to 98p in January 2016 — the lowest price of fuel per litre since the financial crisis in 2009. However, the UK still heavily relies on imported energy and fuel – around 38% of the UK’s total energy consumption is reliant on imported energy. Could our trading relationships be at risk after Brexit? And, of course, we must also consider how the uncertainty around the value of the pound could affect fuel costs following Brexit.

Following the UK’s vote to leave the European Union, the value of the pound experienced an immediate fall of 20% against the dollar. This caused fuel prices to increase by around 10p per litre and experts to raise concern that Brexit could mark the end of cheap fuel in Britain.

Higher crude oil prices and the devaluation of the pound combined could mean that Britain should expect higher fuel prices become the norm. The cost of fuel looks to remain uncertain in the near future, though thing that appears to be for certain is that both the high fuel prices and attempts to improve air quality in the UK will have a positive impact on the EV market, with success forecast to continue to surge in the years leading up to 2040.

Sources

https://visual.ons.gov.uk/uk-energy-how-much-what-type-and-where-from/

https://www.petrolprices.com/news/brexit-process-impact-fuel-prices/

http://www.theaa.com/about-us/newsroom/fuel-price-update-october-2017

http://home.nzcity.co.nz/news/article.aspx?id=263989

https://www.rac.co.uk/drive/news/motoring-news/higher-fuel-prices-could-be-new-norm-in-2018/

https://www.rac.co.uk/drive/news/motoring-news/rac-sparks-fuel-price-drop-on-supermarket-forecourts/

http://www.autoexpress.co.uk/car-tech/electric-cars/96638/electric-car-charging-in-the-uk-prices-networks-charger-types-and-top

https://www.theguardian.com/environment/2018/jan/30/bp-charging-points-electric-cars-uk-petrol-stations

 

Hello All! My name is Chris and I am a 32 year old entrepreneur that has always been fascinated with anything that is different from the everyday norm . Lately, it has been hard to keep up with everything, whether it's cool and weird places to visit, or new bands that are creating different sounds.

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The Latest Technological Advancements in Waste Management

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As we know technology is rapidly evolving and has been for the last few years however, for the waste management sector there has a slow up take on technology, and it uses within the industry. Going off leading figures, it is all set to change as various technologies, apps and methods are being introduced to the waste management world.

From science to smartphones, food waste to recycling, join us as we take a look through the latest technologies that are supporting the waste management’s progress.

Automated waste collection

First we start with a potential solution to waste management, pollution, and traffic issues, it was reported by Greener Ideal that the use of Automated waste collection is growing. Essentially, the process would see an underground network of tubes linking homes and designated outlets to a waste collection centre. People would have a bin for general waste, organic waste, and paper waste, and would sort their rubbish and recycling as is standard today. When the bins reach a certain limit, the bottom would open to “flush” the waste out through vacuum tubes. No more putting the bins out!

This system is already being used within parts of Europe and Disney World. There are plans to make it more mainstream, but this has been held up at points by concerns over larger items of waste not being able to go into the automated waste collection outlets.

Anaerobic digestion

Two major issues are battling the world: fuel and waste. Landfills cannot sustain us forever, and the worry about greenhouse gasses has pushed the need for solutions to both problems. With anaerobic digestion, we may have found one answer for both questions.

In fact, Waste management World, speaks about the process being potentially the best technology developed by the waste management sector in recent years. The process sees waste matter being broken down by microorganisms in an oxygen-less environment. The remains left over can be used as fertilizer, and the gas it produces is used for energy. The process is an improvement upon previous methods used to create compost from organic waste.

Organic waste, can be dealt with by anaerobic digestion while at the same time, it can provide gas-based energy. Plus, as humans will always create organic waste, the energy anaerobic digestion creates is classed as renewable energy

The downside of the technology, is that it’s expensive because in order for anaerobic digestion to work on a commercial scale, a huge investment in large tanks and process vessels is required.

Enzyme-based solutions

A similar process to anaerobic digestion according The Guardian – enzymes are used to convert cooking oil into biodiesel. Novozymes has launched Eversa, an enzymatic solution available for commercial use. The process can turn lower grade oils into biodiesel, which in turn, lowers the cost of raw materials for biodiesel producers.

As well as converting used cooking oil as a raw material, Eversa rids the requirement of sodium methoxide, which is one of the most hazardous chemicals used in biodiesel plants. Removing such hazardous substances is a benefit to both human and environmental safety.

Apps

The waste management companies, have embraced the world of apps, with many developing and releasing them to help businesses and residents manage their waste in a more efficiently, environmentally friendly manner.

SiteBuddy

Reconomy, the UK’s leading provider of outsourced waste management and recycling services released this app that allows businesses to hire, exchange, off-hire, or reorder a range of skips, from hazardous waste skip to wait and load skips.

Users are also able to respond to any on-site issues or note developments quickly and efficiently – without any delay from phone calls or waiting to book an order. It works alongside Reconomy’s online portal too, which will store a full audit trail.

The app is available for download on Google Play and the Apple App Store.

Too Good To Go

This app has been developed to enable people to buy food that restaurants are going to throw away at the end of the working day for cheap. The app is currently active in eight European countries and plans to expand further.

Connecting with over 5,000 stores, 3 million users, and claims to have save 2.5 million meals’ of excess food, you can find this app available on Google Play and the Apply App Store.

Sources:

https://waste-management-world.com/a/1-innovations-in-waste

http://www.ottawalife.com/article/emerging-waste-management-technologies-the-search-for-an-alternative?c=9

https://www.theguardian.com/sustainable-business/2015/feb/23/future-of-waste-five-things-look-2025

https://www.novozymes.com/en/news/news-archive/2014/12/new-enzyme-technology-converts-waste-oil-into-biodiesel

http://www.norcalcompactors.net/technology-innovating-waste-management/

https://waste-management-world.com/a/1-innovations-in-waste

https://resource.co/article/six-apps-taking-fight-food-waste-11587

 

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Weird and Wacky Fitness Fads From the Last Decade… Go Try Them!

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Weird fitness trends are fun and provide motivation to exercise and enjoy moving their bodies. In the press, there’s always something new that a celebrity or your local gym is promoting. Can you recall these four strange fitness crazes — or did you get involved in any of them while working out?

Have you heard about barefoot jogging?

Some runners adopted an alternative style, wearing the running sock instead of classic running trainers at the beginning of the decade. Those who supported the fitness fad said that running in trainers or running shoes can make you more prone to injury, as it encourages running with unnatural form. It’s also said that running barefoot strengthens the tiny muscles found in feet, ankles and legs which can also reduce the risk of injury.

The popularity of this alternative jogging style has lessened but there are still specialist clubs supporting the trend, if you want to give it a go? Experts have said that switching to barefoot running without properly transitioning makes you prone to injuries though. Therefore, only try this one if you’re willing to practice walking barefoot before running.

Classical ballet and heat: hot barre

To briefly explain hot barre, it involves doing classical ballet moves in a room heated to 40 degrees, and it took off around 2015. Advocates of the fad say that hot barre encourages you to gain a deeper stretch while helping you release toxins and feel detoxed. It can also help with muscular issues and has become a treatment method for knee pain. Then, as the body has to work hard to cool itself down, you can expect your metabolism to boost and number of burnt calories to increase.

Hot yoga is also based on the same concept. This is where classic mindfulness movements are performed in a heated pod — a guaranteed sweat simulator!

A Scandinavian concept: plogging

Who would have thought that a trend encouraging people to pick up litter while out running, would come about? The new trend improves both health and the environment. How did the word come about? Plogging a mixture of the word jogging and ‘plocka upp’ — a Swedish phrase which translates into English as pick up. The exercise part comes from running with intermittent squatting and lunging so you can pick up rubbish from the ground. It is an effective calorie burner too — fitness app Lifesum estimates that a typical user will burn 288 calories from 30 minutes of plogging.

Grab a peek at some ploggers in action by checking out your social media feeds. Head to Facebook or Instagram and don’t be surprised to see images of people in running gear with plastic bags ready to fill with litter. Could we see this trend become widespread sometime soon?

Why not try working out in your high-heels

Who knew exercising in high heels would provide health benefits! Research has suggested that even walking in high-heels (below three inches) can shape the calves and improve muscle tone and shape.

Look out for classes in your local gym or simply give it a go in the comfort of your living room? Perform a set of squats, lunges or a few lifts of small weights to feel the benefits. It is likely you’ll begin to see your balance get better. It hasn’t been fully determined whether wearing high heels for a workout can result in weight loss, but it can help you learn how to walk better in them.

With 2019 almost upon us, we have to wonder just what next year’s strangest, yet popular fitness trend will be…

Sources

https://mashable.com/2018/02/13/plogging-fitness-trend/?europe=true#RFlZ5e3n0mq6

http://www.mandatory.com/living/1059872-twerking-fitness-classes-now-exist

https://footwearnews.com/2017/fashion/womens/high-heel-workouts-lose-weight-449703/

Could cloud technology help take your business to the next level?

It’s by no means a new trend, that businesses big and small are taking to the cloud. In fact, 95% of businesses are already adopting it in some way (RightScale), whether that’s for storage, application or even infrastructure hosting. Reasons for moving to the cloud include benefits such as added flexibility, reduced operational costs and scalability (Cloud Industry Forum).

Browse the Infographic from UK  IT support company, TSG to glean the key benefits of moving to the cloud. The piece works to uncover some of the jargon surrounding the cloud, demystifying terms like ‘hybrid’, ‘public’ and ‘private’ clouds.

 

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How Technically Confident are the Elderly Population?

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Some grandparents are more confident with technology more than others – they are using smartphones, interacting on Facebook and skipping. But does it depend on what country they live in, on whether they a more confident with technology? Global stairlift retailer investigates the latest figures:

Tablets and Smartphones

The usage of smartphones and tablets, is widespread thanks to them having quick access to the internet. Many of us have these tiny touchscreen devices at hand which can answer to our queries, connect us with friends and provide us with useful information at the tap of our fingers. Has the older generation realised the potential of these devices?

In the UK, it was revealed that 45% of over 55s used a smartphone in 2016. This seems like quite a significant figure, however, when you compare it to the fact that 97% of under 25s used a smartphone, it’s clear to see how age affects behavior.

A report in the US, revealed that 32% of those over 65, and 20% if those over 80% said that they owned a tablet computer and 19% said that they owned a e-reader.

It’s important, for older people to be educated on how ot use the latest devices, should they need to. Around three-quarters of Americans over 65 said that the statement, ‘When I get a new electronic device, I usually need someone else to set it up or show me how to use it,’ describes them very, or somewhat well. Also, only 26% of older internet users said that they felt very confident.

Although there may be some that assume that the older generation don’t understand technological advancements and are not willing to learn how to use them, findings have suggested otherwise. In fact, 58% of adults aged 65 and over said that technology has had a mostly positive impact on society. Of course, it can depend on annual income and disposable income as to whether an elderly person owns a smart device — 81% of older Americans who earned over $75,000 said that they owned a smartphone while only 27% of those who earned less than $30,000 owned one.

Internet Users
When we picture the internet, many of us would find it difficult to live without. You probably use it to read the latest news, check the weather forecast or use it hourly at work. But, is the older generation as reliant on the World Wide Web?

According to research, 41% of adults aged 75 and over had recently used the internet when they were asked in 2017. This illustrates a 20% increase since 2011, showing how widespread the internet has become over the past seven years.

In comparison with the older generation in the US, figures show that 64% of over 65s over 65s were internet users in 2016. There was also a 46.4% growth reported in US internet users over the age of 55 from 2014 to 2017, with around half of American seniors say that they now have high-speed internet at home. This is a 4% increase on 2013.

There are still only 44% of those aged 80 and upwards said that they used the internet, and just 28% said that they had a home broadband service.

In Germany, there are only 29.6% if those aged 50 and over, that used mobile internet, and in France, 48% of people aged over 70 were internet users in 2016. Compare this to the 100% of internet users who were aged 12-17 and it’s clear to see the generation gap when it comes to getting online. In Belgium, 35% of the population that were aged between 65 and 74 admitted that they had never used the internet at all.

What about in the aging country of Canada, where there are now more over 65s than under 14s? In 2019, experts forecast that 53.4% of over 65s will be internet users. And, in the technological hub of Japan, 44.3% of over 80s who accessed the internet said that they did so at least once a day, along with 48% of those aged 70-79.

Banking

Much of the younger generation has welcomed technological advancements to help them with banking and quick payments in restaurants and stores. With one simple tap of the debit card, something can be paid for instantaneously.

In the UK, Barclaycard said that 20% of contactless users are 65 and over — suggesting that they are welcoming the new system. More people are jumping on board too, 55% of over 65s have used the tap to pay service, up 3% from 2016. Saga supported this research too, saying that one in five over 50s use their contactless cards up to three times per week.

Staying connected

For many of the younger generation, the internet is the main way that they stay ‘connected’ with the rest of the world. Through Twitter and Facebook, people can read instantaneous news from their local area and worldwide. And, with downloadable apps, smartphone users can receive notifications of the latest headlines. Is the older generation accessing news in the same way?

In the UK, 21% of over 50s said that they get their news daily from social networks. This could mean logging onto Facebook to see what the latest status’ are or checking what’s trending on Twitter. In the US, this number rose to 26% with 70% of older Facebook users saying that they log in to the site daily. In fact, there has been a reported change in the demographics of Facebook users — with the number of 12-17-year-olds who use the site declining by 9.9% in 2017.

How do these figures compare to elderly people across Europe? In Germany, only 9% of those over 50 said that they get their daily news from social networks and 34% said that they get their daily news from the internet. In France and Italy, 13% of the mature generation stated that they went to social media sites for their news.

In Canada, these figures were relatively high — with 25% of over 50s heading over to social networking sites to find out the latest headlines.

So, as we can see, the technological habits of the mature generation changes from country-to-country. Eventually, it’s likely that the majority of the older population will understand the benefits of technology and come to accept it as a way of life. In the meantime, younger people should be educating their elders on how to use the devices and how it could enhance their daily activities.

Brought to you by Acorn Stairlifts

Sources

https://www.statista.com/statistics/266587/percentage-of-internet-users-by-age-groups-in-the-us/

http://www.pewglobal.org/2018/01/11/detailed-tables-global-media-habits/

https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2017

https://www.statista.com/statistics/425292/mobile-internet-usage-by-age-germany/

https://www.statista.com/statistics/410850/france-internet-usage-penetration-by-age/

https://www.statista.com/statistics/568707/share-of-the-population-that-never-used-the-internet-in-belgium-by-age/

https://www.statista.com/statistics/373955/canada-online-penetration-age/

https://www.statista.com/statistics/732535/united-kingdom-smartphone-users-by-age/

https://www.recode.net/2018/2/12/16998750/facebooks-teen-users-decline-instagram-snap-emarketer

https://isl.co/2017/02/2017-facebook-demographic-report-adults-on-the-rise-the-teen-question/

https://www.visa.co.uk/newsroom/the-contactless-revolution-ten-years-on-two-thirds-of-brits-now-tap-to-pay-2130476

http://www.pewinternet.org/2017/05/17/tech-adoption-climbs-among-older-adults/

http://www.pewinternet.org/2017/05/17/technology-use-among-seniors/

http://www.pewinternet.org/2017/05/17/barriers-to-adoption-and-attitudes-towards-technology/

http://www.pewglobal.org/2018/01/11/detailed-tables-global-media-habits/

https://www.statista.com/statistics/421839/netflix-internet-user-age-usa/

https://www.statista.com/statistics/698020/netflix-subscription-by-age/

 

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Pets as Therapy: How Animals can Help Improve our Mental Health

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We’re a nation of animal lovers, aren’t we? A study has found that nearly half of the UK’s households have a pet, with 26% owning a dog, and 18% owning a cat. Why? Well, 90% of pet owners have stated that having an animal in the house makes them happy while 88% also claim that it improves their overall quality of life.

Here, we take a look at why this may be the case:

Calming presence

No matter what stage of your life you are at, sometimes you need to take a step back and relax. Certain educational establishments have noticed this and have started bringing dogs in around exam season. Newcastle College’s Ofsted report praised the student support facility by recognizing methods to optimize the learning environment.

According to experts, students who play with dogs have an increased level of happiness, while their stress levels also plummet, sometimes for up to 10 hours! The idea behind the concept is that students are allowed to pet, cuddle and chat to the animals. Researchers discovered that this activity enabled students’ stress levels to drop by 45%, meaning that, they were more relaxed during the stress of exam season.

Provide companionship

Loneliness is a big issue in the UK. According to stats, most people will feel lonely at some point in their lives and currently 1.9 million older people in the UK feel ignored or invisible. Loneliness is said to be as harmful to our health as smoking 15 cigarettes a day. To combat this, many care homes are bringing animals in for sessions to help stimulate conversation between residents. One Reading care home has veered away from the usual dog and cat offering and brought alpacas in as part of their therapy and enriching activities.

Combat depression

Animals can offer you comfort and love – two things that you often feel are missing if you’re depressed. By owning a pet, you can feel like you have a sense of worth. This is because you will have a regular schedule, knowing that it’s up to you to feed and work your pet, giving you a sense of purpose and a routine.

Walking your pet also leads to physical activity, which in turn helps combat depression. However, you must make sure that you are financially stable, otherwise having another living being dependent on your income may lead to unnecessary stress.

Pets and children with ADHD

It’s not just older generations that find animals help with their mental state of mind. Studies have found that children with ADHD can also benefit from having a pet. This is due to them taking on the duties to look after the animal and thus learning how to plan and be responsible.

Similar to how owning an animal can help combat depression, the exercise aspect required for most pets can allow your child to burn off excessive energy, allowing them to become calmer as the day goes on. Sometimes, kids with ADHD struggle to communicate and animals can be great listeners, helping children air their issues while aiding their self-confidence.

Autism

Those who are autistic often struggle with sensory issues. Animals such as dogs and horses can help those with autism get used to how something smells, sounds or feels. It’s believed that children who have autism find working with animals a calming experience and it can help increase their desire and ability to connect with others in a social environment.

Of course, not everyone is an animal lover, but the stats and figures clearly show that animals certainly can be a human’s best friend.

Sources

https://www.statista.com/statistics/308218/leading-ten-pets-ranked-by-household-ownership-in-the-united-kingdom-uk/

https://www.telegraph.co.uk/science/2018/03/12/give-university-students-dogs-cuddle-stressful-exam-periods/

https://www.ageuk.org.uk/information-advice/health-wellbeing/loneliness/

https://www.bbc.co.uk/news/av/uk-england-berkshire-44951883/alpacas-visit-reading-care-home-to-bring-joy-to-residents

https://www.webmd.com/depression/features/pets-depression#1

https://www.mentalhealth.org.uk/a-to-z/p/pets-and-mental-health

 

 

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The Growing Trend of Sponsorship’s in Business

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Wherever you look, you’ll be met with some sort of sponsorship — especially this year. Brand logos, endorsed celebrities and promotional products are all over our screens and their influence appears to be growing. By the end of 2018, it’s expected that global sponsorship spend will hit $65.8 billion USD — that’s a lot of money to be made for brands that know how to capitalize on sponsorship deals.

We take a look at how sponsorship’s are performing across brands and which sector is performing the best.

The benefits of sponsorship’s

By definition, sponsorship’s are when an unconnected person or a brand supports an activity, product or even an event. Businesses sponsor influential and famous people to promote their products or services, as they can raise brand awareness, deliver positive PR and help the public create a greater bond with a brand to boost sales and customer loyalty. Thanks to social media and the power of influencer marketing, having a famous face pushing your brand is a highly effective way to drive revenue and introduce a brand to an entirely new demographic.

Believe it or not, both businesses and customers alike don’t perceive sponsorship’s to be just money-making methods. A report into sponsorships carried out by Consumer Insights found that sponsorship deals are attractive to younger demographics, with 79% of the entire UK audience believing them to be a part of the TV experience. Positively from a business viewpoint, almost 70% of viewers want to see more sponsorship’s used for promotional purposes and 91% think that this type of advertising makes the brand seem ‘more premium’.

Are sponsorship’s any good and can they benefit from a business perspective?

Sponsorship deals across food and drinks

Using a famous face is usually a great way to increase brand awareness, especially in the food and drink sector. Take a recent Domino’s sponsorship deal with soap, Hollyoaks, which achieved a 35% ROI boost for the pizza company, while Red Bull got 40 million views on just one video of skydiver, Felix Baumgartner’s 128km freefall from the edge of space.

As baking shows continue to rise, brands across the food industry are benefiting greatly from endorsements. Amazon made headlines in March this year when it agreed to be the headline sponsor of The Great British Bake Off with a £5 million arrangement — its biggest TV deal in the UK so far.

But, sponsorship’s associated with professional sporting starts can sometimes be slightly controversial. Due to the severity of nutrition-related medical issues — like obesity, diabetes and heart disease — any sporting body or personality that accepts a sponsorship deal with a food or drink brand may face criticism if the product is deemed unhealthy.

Although contrasting the opinion of health professionals, more than three quarters of sport sponsorship’s in fact promote junk food. Considering that McDonald’s paid around £75 million to extend its Olympic sponsorship until 2020 and Coca-Cola’s arrangement with the event is valued at about £33.7 million for each four-year cycle, it appears that the joining of forces between food and drink brands and the sporting industry is an antagonistic but lucrative area.

Sponsorship deals for cars

Did you know that there are 31.3 million registered cars here in the UK? This probably explains why the automotive sector invest a lot in the advertising technique and have done for years. In clothing, Mercedes-Benz was the official car sponsor of the latest London Fashion Week, while in sport, Toyota became the world’s first ‘mobility partner’ of the Olympic and Paralympic Games this summer. In entertainment, Citroën just signed a two-year deal with Channel 4 to endorse the TV show, First Dates, and in the non-profit sector, Renault sponsors a range of charities — including Barnardo’s, Young Enterprise, and most recently, The Felix Project.

Automotive brands are extremely good at altering the consumers opinion through strategic sponsorship movies. Previously, South Korean car brand, Hyundai, wanted to change its image to better compete with brands like Toyota. To achieve this, the brand opted to sponsor more prestigious and worthy products and events — like art venue, Tate Modern, and this year’s Outfest Los Angeles LGBTQ Film Festival. The results? US sales in May 2018 of Hyundai SUVs rose 41% (YoY), while combined Kia and Hyundai sales rose 3.5% in August. Similarly, Czech motoring company, Škoda, had a pretty dismal reputation at the turn of the Millennium, with the brand being associated with poor quality and an overall bad image. However, a drive towards sponsoring popular and audience-focused markets — including The National Theatre, UCI Road World Championships (watched by 200 million people), and Tour de France (viewed in 190 countries) — have helped the brand transform its persona and achieve the best year in its 122-year history in 2017.

Sponsorship deals across reality TV

Over the recent years, reality TV shows seem to be gathering millions of views across the world — with even greater activity on social media. From the reality TV star’s perspective, sponsorship’s are excellent for prolonging exposure, getting their foot in the door of other media opportunities — and, of course, making a lot of money. It’s reported that many well-known contestants earn over £1 million, thanks to money pouring in from nightclub appearances (between £3,000 and £10,000 a booking), magazine/newspaper deals (up to around £40,000 a time) and book or fitness DVDs (generally at least £50,000). However, the most lucrative part of being a reality TV star is to get a brand sponsorship — which can be worth around £150,000 for a single deal!

Love Island is one of the most popular reality TV shows here in Britain, so much so, that 3.6 million tuning into the final episode of 2018. Since claiming the crown, winning couple, Dani Dyer and Jack Fincham, have achieved three million and 2.5 million followers on Instagram, respectively, with Dani expected to make around £7,000 per sponsored post in the months following her victory. This is no surprise considering the success of past Love Island contestants. For example, popular couple, Olivia Buckland and Alex Bowen from 2016’s Love Island, have maintained a positive public profile since the show and are currently sponsored by QUIZ, UK retailer of clothing including men’s shirts and Maxi dresses, to promote its Honeymoon Edit.

Mark Wright has had a great deal of sponsorship’s in the past, but Umbro is one that stands out in particular. Google Trends found that the term ‘Umbro’ gained more traction in April of the last 12 months — some may attribute this to Wright’s highly-publicised Umbro photoshoot that launched around this time.

You may be familiar with Charlotte Crosby from Geordie Shore, as she has been a lucrative tool for marketers. According to Social Blade, she has 6.4 million and has created 36 media uploads in the past 30 days alone. The Insta Index, put together by Dr Mariann Hardey for social media expert company, Takumi; calculates how much an influencer can make per sponsored post depending on the number of followers they have. If we use the calculation method of the Insta Index, Crosby is probably making around £75,000 per sponsored Instagram post as a ‘major’ influencer! And if she’s racking up these figures, the return-on-investment for the brands must be equally lucrative.

Sponsorships across sport deals

Like most people who think of sponsorship deals, you will naturally consider sport endorsements. From football in the UK and basketball in the US, to the AFL in Australia and golf across the globe, sport sponsorship’s are hugely lucrative for brands that choose the right personality.

Believe it or not, some sport stars earn more from their endorsement deals than they do from the actual sport they play. Roger Federer — currently ranked world number two in men’s singles tennis by the ATP (Association of Tennis Professionals) — has the highest sportsperson sponsorship deal in the industry with around $65 million USD. An incredible figure considering his salary is a much smaller $12.2 million. From Mercedes to Lindt, Federer has had sponsor deals with a range of industries and products. In summer this year, he even signed the globe’s most valuable endorsement deal with Nike, worth £230 million! Similarly, Usain Bolt has used his on-track prowess to achieve an endorsement sum of about $30 million — £29 million more than his salary — while Rory McIlroy has racked up endorsements of around $34 million with a golfing income of just $3.7 million

Football is an extremely lucrative playing field for sponsorships. Every season, fans keep an eye out for their team’s latest strip — and these always feature the club’s latest sponsor. In the Barclay’s Premier League this 2018-19 season, Manchester United’s Chevrolet-sponsored shirt is the most expensive, with the brand paying the team £47 million for the deal. A close second is rival, Manchester City, with its Etihad sponsorship worth £45 million, followed by Chelsea and its £40 million agreement with Yokohama. In fact, the sum of all jersey kit sponsorship’s in the League makes up a huge £315.6 million, with the top six most expensive deals constituting £247 million of the total.

To ensure successful results across your business, in terms of promotion and brand exposure, you should be looking at possibilities sponsorship and endorsement deals offer. It’s not an easy job though, you must look and brands and influencers who can actually help you achieve your goals — if your campaign isn’t relevant or relatable to your target audience, this could be problematic and impact you financially; or even put you in the centre of a media storm.

However, by selecting the right partner to represent your brand, and picking the perfect tone for the campaign, you’ll be able to hit all of your business objectives and potentially increase your ROI.

Sources:

https://www.bbc.co.uk/news/uk-40965279

https://www.campaignlive.co.uk/article/brand-sponsorship-viewed-trustworthy-forms-tv-advertising/1448186

https://www.standard.co.uk/stayingin/tvfilm/love-island-2018-is-itv2s-mostwatched-show-ever-as-337-million-people-tune-in-for-first-episode-a3855581.html

https://metro.co.uk/2018/07/24/dani-dyer-stands-make-nearly-7000-per-sponsored-post-love-island-7755900/

https://www.ok.co.uk/celebrity-feature/1048968/love-island-stars-kady-mcdermott-scott-thomas-olivia-buckland-net-worth-jobs

https://socialblade.com

https://www.marieclaire.co.uk/news/celebrity-news/how-much-do-people-really-get-paid-for-instagram-sponsored-posts-1176

 

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How Your Start-Up Needs to Advertise at Christmas

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Adverting and marketing is a complex game for any business. Christmas advertising is a whole new level of difficulty. For many, Christmas adverts are a form of entertainment to be scrutinised, whether they’re in the form of TV adverts, printed posters, or billboards. Miss the mark and you risk being labelled as a contributor of a ruined Christmas.

But a successful Christmas marketing campaign can not only become an intrinsic part of your brand’s identity, it can also create fantastic ROI. In the world of TV adverts, the three main contenders that spring to mind are John Lewis, Sainsburys, and Coca-Cola. These three experts of Christmas TV ads have often been hailed as the virtual ribbon-cutters announcing the official beginning of Christmas. This brings excitement, creativity, and customer anticipation to a brand; all-important ingredients to convert into sales.

Indeed, John Lewis has stated that their famous Christmas adverts are their most profitable ROI. But they’re also quick to note that the key element for success in those well-loved adverts is creativity. And creativity pays off hugely for brand building in the longer term, where short-term elements like social media “likes” might be a visual boost, but don’t often translate to brand-building success.

Successful Christmas marketing examples

The Christmas TV Advert Stand-Off

Every year it seems like titans of retail John Lewis and Sainsbury’s face off in order to see who can make the most people sob over its Christmas advert. Whether it’s the impossibly endearing child waiting all month not to open his presents, but to give them, or the bittersweet retelling of the most famous moment in the most awful of circumstances during World War I, it seems the pair are aiming to get as many sobbing emojis floating around their respective hashtags year after year.

Meanwhile, in the background, the Coca-Cola Christmas advert does essentially the same thing every year to nearly the same level of hype and anticipation.

So, what is it that makes a TV advert really successful? For John Lewis and Sainsbury’s, the creativity factor is there each year, but then the same excitement is generated by Coca-Cola for their very samey advert every Christmas. Arguably then, it’s less about the content and more about what it stands for — it’s almost like a TV broadcast alert that Christmas has begun. Even for those less-popular John Lewis adverts, they still generate the excitement, a whole load of views, and a decent ROI.

For a start-up, such a huge-scale event is likely out of reach for now, but the core lesson is very much at hand. As advertising expert Sir John Hegarty advises start-ups: “[Don’t] just build a business, create a brand.” The focus right now needs to be on building your brand image to the world.

And remember, you don’t need John Lewis’ £7 million Christmas advert budget to do it. This year, a £50 advert has gone viral and clocked 7 million views and counting, with people calling for the filmmaker to be hired by John Lewis.

Festive shop windows

Every year, it’s a Newcastle tradition to head to Northumberland Street to see the grand unveiling of the Fenwick’s Christmas Window. Each year the window display takes on a new theme, from Alice in Wonderland to The Snowman. The displays are vast, intricate, and oh-so-Christmassy. Like the TV adverts, for many Northerners this is the hallmark of the beginning of the festive season.

But with a little creativity, a little mischief, and presumably a lot less money, you can advertise to the same crowd Fenwick’s pulls in — as shown by the Greggs store opposite Fenwick’s.

Realising how many people had their backs to the Greggs shop to take photos of the glorious window opposite, the cheeky chaps at everyone’s favourite bakery installed a new sign with their logo in reverse. When festive Fenwick’s customers took photos of the Christmas Window, the Greggs logo appeared the right way around and ready to be share along to so many social media viewers when the photos were uploaded and shared!

The logo-flip alone isn’t Christmassy, but this is a genius way to get people talking and sharing a brand’s creativity over the winter season. And, of course, remembering to pick up a festive bake on the way home from Fenwick’s window…

Budgets

Of course, any sort of winter advertising push needs a little extra money. It is wise, therefore, for start-ups to consider when throughout the year to push advertising. As Entrepreneur Europe points out, splitting your advertising budget evenly over twelve months sounds smart, but really, is ineffective — if you have a seasonal product, or you know Black Friday and Christmas will be huge for your brand, you should allocate more funds to advertising for this. Starting a little early can also get you a step ahead of the competition. However, be careful not to start too early and be forgotten closer to the time!

Entrepreneur Europe also advises start-ups to know their audience. Knowing the websites they visit, the magazines they read and so on will highlight exactly where you need to place your ads, whether you opt for an online presence or for digital printing (ideally, balance both offline and online methods!).

With the right approach and the right creativity, you will certainly see your brand build year-on-year as each festive season arrives!

Sources:

https://www.theguardian.com/media/2014/nov/13/sainsburys-christmas-advert-recreates-first-world-war-truce

https://www.marketingweek.com/2016/10/17/facebook-on-why-marketers-must-plan-for-christmas-earlier/

https://www.thedrum.com/news/2017/05/02/dont-start-business-build-brand-sir-john-hegarty-working-the-startup-sector

https://www.entrepreneur.com/slideshow/299766#3

https://www.express.co.uk/showbiz/tv-radio/1042042/John-Lewis-Christmas-advert-2018-When-does-the-John-Lewis-Christmas-advert-air-release

https://www.chroniclelive.co.uk/whats-on/fenwick-window-newcastle-northumberland-street-15366467

https://www.chroniclelive.co.uk/whats-on/food-drink-news/greggs-backwards-sign-fenwicks-window-15366646

https://www.theguardian.com/media/2018/nov/07/traditional-retailers-roll-back-christmas-advertising-campaigns

https://www.campaignlive.co.uk/article/why-christmas-time-advertisers-rein/1451044

 

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