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The Growing Trend of Sponsorship’s in Business



Wherever you look, you’ll be met with some sort of sponsorship — especially this year. Brand logos, endorsed celebrities and promotional products are all over our screens and their influence appears to be growing. By the end of 2018, it’s expected that global sponsorship spend will hit $65.8 billion USD — that’s a lot of money to be made for brands that know how to capitalize on sponsorship deals.

We take a look at how sponsorship’s are performing across brands and which sector is performing the best.

The benefits of sponsorship’s

By definition, sponsorship’s are when an unconnected person or a brand supports an activity, product or even an event. Businesses sponsor influential and famous people to promote their products or services, as they can raise brand awareness, deliver positive PR and help the public create a greater bond with a brand to boost sales and customer loyalty. Thanks to social media and the power of influencer marketing, having a famous face pushing your brand is a highly effective way to drive revenue and introduce a brand to an entirely new demographic.

Believe it or not, both businesses and customers alike don’t perceive sponsorship’s to be just money-making methods. A report into sponsorships carried out by Consumer Insights found that sponsorship deals are attractive to younger demographics, with 79% of the entire UK audience believing them to be a part of the TV experience. Positively from a business viewpoint, almost 70% of viewers want to see more sponsorship’s used for promotional purposes and 91% think that this type of advertising makes the brand seem ‘more premium’.

Are sponsorship’s any good and can they benefit from a business perspective?

Sponsorship deals across food and drinks

Using a famous face is usually a great way to increase brand awareness, especially in the food and drink sector. Take a recent Domino’s sponsorship deal with soap, Hollyoaks, which achieved a 35% ROI boost for the pizza company, while Red Bull got 40 million views on just one video of skydiver, Felix Baumgartner’s 128km freefall from the edge of space.

As baking shows continue to rise, brands across the food industry are benefiting greatly from endorsements. Amazon made headlines in March this year when it agreed to be the headline sponsor of The Great British Bake Off with a £5 million arrangement — its biggest TV deal in the UK so far.

But, sponsorship’s associated with professional sporting starts can sometimes be slightly controversial. Due to the severity of nutrition-related medical issues — like obesity, diabetes and heart disease — any sporting body or personality that accepts a sponsorship deal with a food or drink brand may face criticism if the product is deemed unhealthy.

Although contrasting the opinion of health professionals, more than three quarters of sport sponsorship’s in fact promote junk food. Considering that McDonald’s paid around £75 million to extend its Olympic sponsorship until 2020 and Coca-Cola’s arrangement with the event is valued at about £33.7 million for each four-year cycle, it appears that the joining of forces between food and drink brands and the sporting industry is an antagonistic but lucrative area.

Sponsorship deals for cars

Did you know that there are 31.3 million registered cars here in the UK? This probably explains why the automotive sector invest a lot in the advertising technique and have done for years. In clothing, Mercedes-Benz was the official car sponsor of the latest London Fashion Week, while in sport, Toyota became the world’s first ‘mobility partner’ of the Olympic and Paralympic Games this summer. In entertainment, Citroën just signed a two-year deal with Channel 4 to endorse the TV show, First Dates, and in the non-profit sector, Renault sponsors a range of charities — including Barnardo’s, Young Enterprise, and most recently, The Felix Project.

Automotive brands are extremely good at altering the consumers opinion through strategic sponsorship movies. Previously, South Korean car brand, Hyundai, wanted to change its image to better compete with brands like Toyota. To achieve this, the brand opted to sponsor more prestigious and worthy products and events — like art venue, Tate Modern, and this year’s Outfest Los Angeles LGBTQ Film Festival. The results? US sales in May 2018 of Hyundai SUVs rose 41% (YoY), while combined Kia and Hyundai sales rose 3.5% in August. Similarly, Czech motoring company, Škoda, had a pretty dismal reputation at the turn of the Millennium, with the brand being associated with poor quality and an overall bad image. However, a drive towards sponsoring popular and audience-focused markets — including The National Theatre, UCI Road World Championships (watched by 200 million people), and Tour de France (viewed in 190 countries) — have helped the brand transform its persona and achieve the best year in its 122-year history in 2017.

Sponsorship deals across reality TV

Over the recent years, reality TV shows seem to be gathering millions of views across the world — with even greater activity on social media. From the reality TV star’s perspective, sponsorship’s are excellent for prolonging exposure, getting their foot in the door of other media opportunities — and, of course, making a lot of money. It’s reported that many well-known contestants earn over £1 million, thanks to money pouring in from nightclub appearances (between £3,000 and £10,000 a booking), magazine/newspaper deals (up to around £40,000 a time) and book or fitness DVDs (generally at least £50,000). However, the most lucrative part of being a reality TV star is to get a brand sponsorship — which can be worth around £150,000 for a single deal!

Love Island is one of the most popular reality TV shows here in Britain, so much so, that 3.6 million tuning into the final episode of 2018. Since claiming the crown, winning couple, Dani Dyer and Jack Fincham, have achieved three million and 2.5 million followers on Instagram, respectively, with Dani expected to make around £7,000 per sponsored post in the months following her victory. This is no surprise considering the success of past Love Island contestants. For example, popular couple, Olivia Buckland and Alex Bowen from 2016’s Love Island, have maintained a positive public profile since the show and are currently sponsored by QUIZ, UK retailer of clothing including men’s shirts and Maxi dresses, to promote its Honeymoon Edit.

Mark Wright has had a great deal of sponsorship’s in the past, but Umbro is one that stands out in particular. Google Trends found that the term ‘Umbro’ gained more traction in April of the last 12 months — some may attribute this to Wright’s highly-publicised Umbro photoshoot that launched around this time.

You may be familiar with Charlotte Crosby from Geordie Shore, as she has been a lucrative tool for marketers. According to Social Blade, she has 6.4 million and has created 36 media uploads in the past 30 days alone. The Insta Index, put together by Dr Mariann Hardey for social media expert company, Takumi; calculates how much an influencer can make per sponsored post depending on the number of followers they have. If we use the calculation method of the Insta Index, Crosby is probably making around £75,000 per sponsored Instagram post as a ‘major’ influencer! And if she’s racking up these figures, the return-on-investment for the brands must be equally lucrative.

Sponsorships across sport deals

Like most people who think of sponsorship deals, you will naturally consider sport endorsements. From football in the UK and basketball in the US, to the AFL in Australia and golf across the globe, sport sponsorship’s are hugely lucrative for brands that choose the right personality.

Believe it or not, some sport stars earn more from their endorsement deals than they do from the actual sport they play. Roger Federer — currently ranked world number two in men’s singles tennis by the ATP (Association of Tennis Professionals) — has the highest sportsperson sponsorship deal in the industry with around $65 million USD. An incredible figure considering his salary is a much smaller $12.2 million. From Mercedes to Lindt, Federer has had sponsor deals with a range of industries and products. In summer this year, he even signed the globe’s most valuable endorsement deal with Nike, worth £230 million! Similarly, Usain Bolt has used his on-track prowess to achieve an endorsement sum of about $30 million — £29 million more than his salary — while Rory McIlroy has racked up endorsements of around $34 million with a golfing income of just $3.7 million

Football is an extremely lucrative playing field for sponsorships. Every season, fans keep an eye out for their team’s latest strip — and these always feature the club’s latest sponsor. In the Barclay’s Premier League this 2018-19 season, Manchester United’s Chevrolet-sponsored shirt is the most expensive, with the brand paying the team £47 million for the deal. A close second is rival, Manchester City, with its Etihad sponsorship worth £45 million, followed by Chelsea and its £40 million agreement with Yokohama. In fact, the sum of all jersey kit sponsorship’s in the League makes up a huge £315.6 million, with the top six most expensive deals constituting £247 million of the total.

To ensure successful results across your business, in terms of promotion and brand exposure, you should be looking at possibilities sponsorship and endorsement deals offer. It’s not an easy job though, you must look and brands and influencers who can actually help you achieve your goals — if your campaign isn’t relevant or relatable to your target audience, this could be problematic and impact you financially; or even put you in the centre of a media storm.

However, by selecting the right partner to represent your brand, and picking the perfect tone for the campaign, you’ll be able to hit all of your business objectives and potentially increase your ROI.


So this is how much our favourite influencers get paid for those #sponsored posts…


Hello All! My name is Chris and I am a 32 year old entrepreneur that has always been fascinated with anything that is different from the everyday norm . Lately, it has been hard to keep up with everything, whether it's cool and weird places to visit, or new bands that are creating different sounds.

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Most Popular Online Slot Game Themes



The word of online slots is almost as diverse as the world of conventional gaming. We say almost, since most slots developers find inspiration in standard video games and there have been at least several massively popular video games that got a slot remake.

However, things are somewhat different when it comes to themes and their popularity. The themes that are very popular for PC or PS4 games aren’t necessarily popular slots themes and vice-versa themes and types of games that are prevalent in the online gambling world aren’t that common for conventional video games. Have a look at the online slots selection at SlotsWise and you will immediately realize what we’re talking about.

Egyptian Slots

It is hard to figure out the exact reason, but this is one of the most common and most popular online slots theme. Dozens of slots featuring Cleopatra, Ramses, and other Egyptian rulers, pharaohs, gods, symbols and objects like the pyramids and the sphinxes are available and it is pretty certain that more will come in the upcoming period. There is an interesting saying that the internet is a lot like Ancient Egypt – people write on walls and worship cats, and this is one curious way to explain one online slots are so popular. The actual reason might be a tad simpler. Namely, IGT’s original Cleopatra was, for years, the most popular online slot and perhaps this is how both players and developers got so hooked on Egyptian-themed slots.

Irish Slots

While the Ancient Egyptians don’t exist anymore, the Irish are very much alive and so is their culture. Some would argue that it has been bastardised in the past few decades, but that is a whole different topic. Yes, Irish slots may not be as numerous as Egyptian slots, but they come close in second place, and it is hard to find a reputable and renowned online slots developer that hasn’t released at least one Irish-themed slot. Blueprint Gaming’s Wish Upon A Leprechaun is just one games that deserve an honourable mention, but major slots providers like NetEnt and Microgaming has also released quite a few of them, including NetEnt’s Finn and the Swirly Spin and Golden Shamrock. So, if you are fond of Irish things and you like seeing shamrocks, leprechauns and horseshoes on the reels, then you will have plenty of games to choose from.

Fruit Slots

In the old days, before the internet all slots were fruit slots, in the sense that the symbols that you could see on the reels included cherries, lemons, grapes and such. These games didn’t offer a lot of diversity in terms of features and bonuses, but modern online slots developers kept producing and releasing such titles in an attempt to appeal to the fans of retro slots. As a result, we have plenty of new games that were released in the past several years, featuring fruits on the reels. Double Bubble by Gamesys, Fruity Burst by Playtech, and NetEnt’s Fruit Case are only some of the most popular fruit slots.

Christmas Slots

Last but not least, we have Christmas slots. These games are usually released in the days before or immediately after Christmas, but you can play them whenever you want, they are available at online casinos throughout the year. There might not be as many Christmas slots compared to the other themes that we listed above, but some of them are particularly popular and casinos frequently offer Christmas promotions including free spins on these games. Most of these games feature the word Santa or jingle in their name, but that surely doesn’t come as a surprise to anyone.

It would be in no way fair to say that these are the only slot themes – Hollywood slots, Asian slots, Alien slots, Animal slots and Comic slots also deserve to be mentioned, but there is a plethora of other slots themes. Don’t worry, if you get into online slots gaming you will discover them quickly.

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How To Receive The Best Quality Out Of Your Entertainment



Technology is changing the way people view and enjoy their entertainment in many different ways ranging from the methods of recording audio and sound as well as the tools used to capture and display these recordings to people in the highest quality manner possible. Different tools and technologies have resulted in many different changes and enhancements to the quality of entertainment which contributes to a much more enjoyable experience. One example of these changes is the shift from VHS tapes to higher quality 4k Blu-Ray technology that greatly enhances the quality of storage and display of entertainment and has been a major part of the change resulting in higher quality entertainment today. This article is about how a person can receive the most quality out of their entertainment in the modern context.

1. A High Quality T.V. / Visual Display

There are many different options for modern T.V. choices that are affordable and high quality at the same time. The cost of flat screen and LED T.V.s has decreased greatly in the most recent years which has resulted in many different people being able to afford upgrades and advances to their T.V. experience. Some technology is shifting to screen projection technology which projects images and visuals onto a wall which some find as an alternative to television. Some are shifting to virtual reality technology which involves wearing equipment similar to goggles to bring the user into a virtual reality experience. These are some modern ways people are enhancing the quality of their visual display.

2. A High Quality Sound System

Visuals are often accompanied by sound and this is why having a high quality sound system is going to be an important part of the process of receiving the best quality out of entertainment. Sound systems already equipped in televisions or computers usually have low speaker size and depth which makes them lower quality compared to speaker sound systems which are bigger and able to produce a higher quality sound captured in much more details and ranges than ordinary speakers. This is why having even a minimal sound speaker system with at least some depth in order to produce bass sounds and ranges more than an ordinary phone or computer speaker is going to greatly enhance the quality of the entertainment experience for a person.

3. High Quality Seating Arrangement

Not only is the equipment used for entertainment important, but also the variety of different seating arrangements and setups that can be used can also have an impact on the quality of the entertainment experience. Some couches and chairs are better suited for long term seating than other seating arrangements and this can have a significant impact on the comfort and enjoyment during an entertainment experience. Also having accompanying furniture such as a proper coffee table can also significantly enhance the entertainment experience. These are among the wide variety of ways that furniture and seating can have an impact on the quality of the entertainment experience, regardless of the quality of the video and audio display.

4. Atmosphere Setting

There is a lot of enjoyment that can come from the atmosphere of an environment which is why this is an important point to focus on in the process of preparing high quality entertainment. The wide variety of different ways the atmosphere of a place can be enhanced includes the lights utilized in the place, the airflow in a place, and other atmospheric factors such as burning candles or incense while the entertainment runs its course. These are different ways that the quality of the entertainment experience can be enhanced. The process can be much more relaxing and enjoyable which can result in a much more beneficial and enjoyable experience than simply watching something without any strategy or planning.

5. Spacing Entertainment Out

There is lots of talk about what is known as ‘binge watching’ which is the process of watching large amounts of entertainment all at once. This is not really too healthy and it is best that entertainment is spaced out over a period of time. Too much entertainment at once can take away from the enjoyment and experience of the process. Being Able to space out entertainment and enjoy one movie at a time is a great way to take in entertainment as opposed to just going through it quickly without really taking it in. Not everyone is going to be able to do this but doing this or at least making sure that entertainment is not overdone will certainly enhance the quality of the experience.


There are a wide variety of ways that the entertainment process can be enhanced in terms of quality which include equipment and technology such as 4k Blu-Ray and Flat Screen T.V. technology as well as environmental factors such as airflow and seating arrangements. Paying attention to these variety of attributes is certain to enhance the entertainment experience significantly. Have any other strategies or methods to enhance the entertainment experience? Let us know down below!


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Everything You Need to Become an Uber Driver



Taking an Uber has become the preferred option for many people in place of the standard taxi and in the capital alone, there are more than 3.5 users of the Uber service. In busy cities like London, Ubers are an incredibly convenient and affordable option. For those looking for a flexible job or an option for a lucrative side hustle, there’s also the option of becoming an Uber driver – more than 40,000 people are registered drivers around the UK. But how do you become an Uber driver? Here’s everything you’ll need to start your new career.

The Basic Criteria

Uber has a set of minimum requirements that everyone has to meet in order to become a driver for the company. These are:

  • A valid UK driver’s license – for drivers with an EU version, it needs to be converted to a UK license.
  • Be at least 21 years of age
  • Certain areas may also require a certain number of years’ experience as well.

Uber drivers in the making need to be able to provide a list of documents as well, including their National Insurance number, an Electronic Counterpart Code (which can be obtained through the official Uber website), MOT that has been issued in the last six months, original UK plastic driving license and the logbook for the vehicle they’re using. Uber drivers need to have a Private Hire Vehicle license, also known as a PHV, which your local council can supply for a cost of £100. In addition to the above documents, you’ll also need the Private Hire paper license and certificate. Uber have an easy application system that takes place online so signing up and getting started is quick and simple, wherever you’re based.

The Right Car

In addition to the right paperwork, Uber drivers need the right car as well. There are actually rules associated with the car you use for driving – for example, it can’t be any older than a 2008 registration plate and some areas have their own set of requirements to consider, so it’s worth checking before you begin your application. Some of the most popular models are an MPV or saloon-style vehicle – a Prius rental with Hire-brid is a great option that means even people without their own car can work as an Uber driver. The flexibility that Uber provides entrepreneurs with means that often the initial start-up costs are more than worth it after just a short period of time and with Uber-approved rental cars available, you don’t even need to fork out the cash for a car in order to start earning money.


Public liability insurance is a must for drivers as you’ll be driving members of the public around the city. You will require ‘business use’ cover for your insurance but bear in mind that this will cost you much more than just a standard car insurance policy, so part-time drivers might want to consider whether it’s a financially viable option for them.


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Useful Tips To Improve your Blog Content Writing Strategies



Every marketer understands that high-quality and great content plays an essential role in the success of a website. It isn’t only a cluster of words and characters but also a perfect combination of meaningful insights and writing skills. However, creating content isn’t a simple process because it requires a lot of patience, knowledge, and research. In this post, we’ll show you some useful tips to improve content quality on your WordPress blogs.

1. Focus on quality rather than quantity

When writing blog posts, pay attention to what you want to deliver to the readers rather than the number of words and characters. Adding too much information or facts can make your audience feel confused and get bored quickly. Additionally, it can make it difficult for them to get your message. Make sure the title of your pose is descriptive and informational about your article. If possible, add images or videos in the WordPress themes to keep your readers engaged.

If you don’t know where to start, here are a few online apps to consider:


When you find a great article with relevant details that you want to cite but it is written another language, then this will be a great option for you. It can help you translate any content professionally and quickly.


If you are looking for writing assistance, then this online site can provide you with unique and customized posts at affordable prices. All you need to do is to send them your requirements, and its high-quality writers will do all the hard parts for you.


Readable is probably one of the most helpful services to make your posts clearer and easier to read. With advanced algorithms and technologies, it can adjust every paragraph of your article and you’re your task much simpler.

Mars Translation

This is another perfect translation site to consider. It cooperatives with native people to translator your works with high quality.

2. Use subheadings and headings

Having attractive and unique headings as well as subheadings is another important factor in content writing. With these elements, you can organize your articles better so that the target audience can easily understand the structure and meaning of your posts.

Most readers tend to skim the post before they actually begin reading. If you give them a long and continuous article without any highlights or parts, it can make them feel tired and bored quickly. That’s why you should always focus on subheadings and headings. This task can be done easily with the help of some WordPress plugins or headline analyzer tools available online.

With a clear structure and easy-to-read content, it is easier to grasp the attention of your audience. Indeed, this is one of the most important things to help improve your ranking on search engines.

3. Proofread carefully before posting

Before posting and sharing your articles to social media platforms, do not forget to proofread and make sure there are no spelling or grammar mistakes. It is always important to creating perfect articles because it will affect your business image and professional credibility, especially when the content will be shared on social network. Ideally, you should not do this task right after finishing the post. Instead, leave some time so that you would look at it objectively and find out any issues quickly.

4. Divide into short paragraphs

Every great content creator knows that shorter paragraphs always create more readable posts. This is simply because your audience will find it easier to follow the flow, and thus being engaged in your content. Ideally, one paragraph should contain at best three sentences to enhance readability. More importantly, doing this can be useful in helping you to ensure consistency throughout the article.

On average, most of the potential readers of your site will spend no more than 20 seconds on your post. This means that they just skim the article quickly rather than read all words carefully. Thus, if your post published is difficult to read due to paragraphs or long sentences, it will reduce the chances of getting a new reader. For this reason, always make sure to break down your article into short paragraphs. If necessary, use bulleted points for facts to make it look even more readable.

The bottom line

Most website owners are concerned about how to improve the quality of content on their sites. But with four tips mentioned above, it won’t be an issue for you anymore. If you don’t know where to start with your content marketing strategies, then it is better to have it done by a professional service to ensure high-quality and attractive posts. If you need help creating unique content for your blog or website, contacting a professional writer at RapidEssay could be the best option.


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How to Use Social Media for your Business



Whether you’ve been running a business for a while or you’ve just started out, it’s hard to ignore the call to social media and its potential to help your business succeed. But how does it all work? Here, we run through the main advantages of setting up social media accounts for your business, and remember, to make the most of them you need to regularly update them as well as analyse the information they give you.

Brand Awareness

Advertising your business is crucial to its success as it increases brand awareness a.k.a. the number of people who know that your company exists. This in turn results in an increase of potential people who could be interested in using the service you provide. Advertising used to be straight forward as advertising channels were simplistic and small in number, however now, the public psyche is so saturated by advertising that finding a way to get people’s attention requires much more complex strategical thinking.
Social Media is a fantastic tool for this, partly because it brings huge numbers of potential customers together in one place, and partly because there are reliable techniques you can use in order get your message seen on the platform. For example, the best instagram bot can help to increase engagement and therefore the likelihood of your posts appearing on the timelines of potential customers. Advertising on social media is also free, which is a huge benefit considering advertising costs on the whole. With increased brand awareness comes increased brand authority. The more well known you are, the more people will be willing to trust you.


Just as social media brings potential customers together, it also brings your competition into a very visible and accessible space. You can easily visit their pages to see what their current campaigns consist of and what they currently offer; allowing you to tailor what you’re offering yourself to overtake it. Social media also opens up new sales routes for you to take advantage of. For example, rather than calling up the company to place an order, customers can follow an ultra-convenient automated online link which will be easier for them and you.

Customer Service

Being so easily accessible is not only beneficial in terms of potential sales, it also means that you are more easily contactable for your customers, which contributes towards the quality of your customer service. People or ‘followers’ can comment on your posts, to which you can reply. This allows you to prove that your company is proactive and genuinely interested in your customers. Social media allows your company to have more of a voice which helps it become personable and approachable. If people can relate to your company’s message, it is more likely that they will be able to trust you and with that comes customer loyalty with greater longevity.

Setting up social media accounts for your company can be extremely beneficial for brand awareness, sales, and customer service. Each social media app offers a different form of interaction for example Instagram is based around photos whereas Twitter would be more suitable for small statements of intent, so think carefully about which would better suit your company. For more business tips, take a look at thebizzare.

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Why You Should be Supporting your Local Businesses



Over time, it has become increasingly difficult to avoid spending your hard-earned cash with big corporate companies. They offer attractive deals and are always located conveniently on your doorstep. But, when you’re presented with the choice, why should you choose to shop locally? The Seaton Lane Inn, a Hotel in Seaham, delve into why giving your cash to smaller businesses is the way forward.

A personal touch

If you are seeking tailored customer service, you are much more likely to get this from a local business.

It’s true that for many corporate chains, they’re all decorated the same and advertise with the same promotional materials. Compare this with a local business and you’ll probably discover that the décor fits with the local aesthetic of the area and any marketing materials are tailored to the custom that they get in their own branch.

When looking at the hospitality market in local areas, these are always very personal as owners are often locals themselves. This means that they can often bring a more personalised touch to the customer service they offer and connect more with their visitors.

Localised touches provided by local business owners can meet consumer needs in a different way to corporate chains. If there is an event being held in the area, for example, it’s likely that the business will become part of it — perhaps by offering complementary products or creating an offer that fits in with the occasion.

Benefiting your local economy

Spending in your local economy directly benefits it. This is something that people tend to not think of, but it can really help your wider community. In fact, research has shown that spending just £10 with a local independent shop can equate to an additional £50 into the economy. This is because local business owners put the money back into the community through spending themselves at local services.

It’s important to support small businesses in your area, as they can bring many jobs to your city or town. The more that they can grow, the more jobs that they can offer too. Statistics showed that if 50% of the small businesses that are currently trading were able to take on one more person in the next 12 months, there would be more than two million new jobs created! As you will know, the more people that are employed in your area results in more money being pushed into the local economy and then invested in you!

More for your money

Small, local businesses have more authority to negotiate prices with you. From having a more personal relationship with a business owner and being a loyal customer, you are more likely to receive a few extra buns from your local baker or receive a good deal on meat from your butcher.

By building up a relationship with your local shop owners, they can let you know of any upcoming offers or recommend products and services for you based on what you usually buy. It’s unlikely that you’d get this sort of repertoire with a national chain company.

Being green

When shopping with a local business it is more than likely that their produce is produced locally as well. Meaning that is hasn’t traveled miles and miles. Corporate companies often own a few farms or production plants around the country. As all products must be transported from here, this journey can cause a loss in nutrients too. They’re then also heavily packaged in plastics to ensure a safe transportation — different to locally sourced goods.



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